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Sony Open to Considering PS3 Price Cuts

Posted by Zonk on from the get-em-out-of-the-house dept.

njkid1 writes with word that Sony is considering dropping the PS3's price. The Mercury news reports that Sony Senior Vice President Takao Yuhara has admitted they are investigating whether to drop the PlayStation 3 in price around the world, despite statements previously made that the 'lower' PS3 price in Japan is hurting Sony's bottom line. Profits for the company slipped some five percent in the October-December period, and the shortfall expected through March could be even worse than previously predicted. The article points out the possibly risky nature of a price cut for such an expensive item so early in its lifespan, and notes the stiff competition from the Xbox 360 and the Wii.

3 of 339 comments (clear)

  1. PS 3 sales prediction cut by 25% by frakir · · Score: 4, Informative

    Sony Corp. will reach only 75% of its global target for PlayStation 3 sales this fiscal year through March, according to a Nomura report released 15th Jan.
    They originally planned 6 mil, adjusted to 4.5 mil now. more...

  2. better to lose a little on the sale by Shivetya · · Score: 4, Informative

    instead of having no sale. The real money is in the games and add-ons after they sell the console. Sure it might hurt them more near term, but not getting into the living room will cost them more down the road.

    of course since you can still buy PS2s many might opt that route if they don't like WII or XBOX360

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  3. Sony doesn't control WB, Paramount, Disney, Fox by tepples · · Score: 5, Informative

    Does [a Sony Blu-ray Disc player] let you watch blueray movies with any HDTV you want?

    Yes. In titles without the image constraint token, the resolution far exceeds that of DVD-Video in both luma and chroma. Even with the image constraint token, the chroma resolution is double that of DVD-Video in each dimension. The major American movie studios that have adopted Blu-ray Disc have agreed not to use the image constraint token for the first few years of releases. But whether Warner Bros., Paramount, Disney, and Fox use the image constraint token in future Blu-ray Disc titles is not Sony's to control.