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Newspaper Headlines Bow To SEO Demands
prostoalex writes "News.com.com says the art of writing newspaper headlines is changing due to reliance on search engines for traffic to newspaper archives. Forget about clever puns, double entendres and witty analogies: 'News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible.' One big winner for now is Boston.com, The Boston Globe property, which 'had training sessions with copy editors and the night desk for the newspaper to enforce Web-optimized keyword-rich headlines suitable for search engine queries.'" Update: 10/30 14:1 GMT by KD : Corrected mis-attributed ownership: boston.com is owned by the Boston Globe, not the Boston Herald.
Maybe these jackasses who run the newspapers should put Paris Hilton in every lead (isn't she the lead search on Google?). 'Paris Hilton and Iraq", "Paris Hilton and the environment". Just more credibility lost for the newspapers as they censor any creativity by being a slave to 'key word' searches. Typical behavior. After all, censorship is becoming America's favorite past-time. The US gov't (and their corporate friends), already detain protesters, ban books like "America Deceived" America Deceived (book) from Amazon and Wikipedia, and fire 21-year tenured, BYU physics professor Steven Jones because he proved explosives, thermite in particular, took down the WTC buildings. "Paris Hilton uncovers 9/11 as an inside job"
Is dy1ng.Thin