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Newspaper Headlines Bow To SEO Demands
prostoalex writes "News.com.com says the art of writing newspaper headlines is changing due to reliance on search engines for traffic to newspaper archives. Forget about clever puns, double entendres and witty analogies: 'News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible.' One big winner for now is Boston.com, The Boston Globe property, which 'had training sessions with copy editors and the night desk for the newspaper to enforce Web-optimized keyword-rich headlines suitable for search engine queries.'" Update: 10/30 14:1 GMT by KD : Corrected mis-attributed ownership: boston.com is owned by the Boston Globe, not the Boston Herald.
Newspaper Headlines Bow to SEO Demands
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Push Button, Receive Bacon
I worked for a couple years on a School Newspaper, http://www.dailyillini.com/The Daily Illini, at the University of Illinois, and although it was a School paper, it was at the time the top rated University paper in America, and also in direct competition with the local news paper, The News Gazette. One of the things that i learned was that there is a constant tension between journalists and the advertisers that make the paper run. We were independent, we relied, and the paper still does rely, entirely on ads to cover the costs of running the paper and paying the journalists. People always gripe about how much journalism is a whore to the forces of the general populous, but, in order for a paper to sustain itself, it has to be.
Responsible journalism takes a hit from the interestes of keeping a paper running - and it is always a struggle to determine which stories are best suited to these interests. The fact that headlines are changing is, frankly, not surprising, except in the fact that this change has come so late. Print journalism is floundering in a morass of uncertainty, people rarely pick up the paper anymore, and insted get their information online. Previous posters have said that headlines are dumb, ill-concieved, etc, however, headlines are the most, and often, only part of a paper ever read, and copy editors, who are responsible for headlines, often just sit around fixing grammar, spelling, and ap style, their last bastion of hope was these ridiculous headlines. How do you cram as much information as possible in to two or three words, and keep people interested in the story? If the headline is sucessful, a person will continue reading, if not, at least he or she will get the information she needs.
The alteration of headlines is both disheartening and expected. It is that ugly journalist versus ads department rearing its ugly head - something has to die in order for the paper to live. Views and click-throughs now generate the capital that print advertising once garnered, so it is unfourtunately imperative for newspapers to change with the times. It is an end to an era of whimsy generated by underpaid and understimulated spell-checkers, and I think, however inevitable, it is kind of sad.