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'Best' Fake Blog of 2006 Awarded

Posted by ryuzaki0 on from the all-i-want-for-xmas-is-no-corporate-shills dept.

schwaang writes "Advertising is an integral part of the Web, and its revenues make the likes of Google possible for all of us. But when PR firms promote products by pretending to be real bloggers, some think it crosses the line into unethical 'astroturf'. The Consumerist held a contest for best 'Flog' of 2006. And the winner is... Sony for it's fake all-I-want-for-Xmas PSP blog (which Slashdot readers will no doubt remember). Runners up included Walmart and McDonald's. And the award itself? Well, it's something you might find on on a fake lawn."

2 of 74 comments (clear)

  1. Fake Steve! by Durandal64 · · Score: 4, Informative

    Fake Steve is, by far, the best fake blog ever.

  2. Re:Editors Living In Glass Houses by Baddas · · Score: 4, Informative

    He paraphrases and regurgitates large quantities of articles onto his blog and tries to get them linked to slashdot to increase his advertising revenue.

    He doesn't actually add anything to the stories, merely acts as a middle man to siphon off some of the ad revenue.

    Thus, people are bothered because slashdot links to him when they could link directly to the primary source with no more effort.