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Apple, the New Microsoft?
VE3OGG writes "Apple, the ultimate source of cool. The marketers of slick. The next 'evil empire'? While it might sound goofy at first, Rolling Stone magazine is running an article that summarizes some very interesting points that detail how Apple could become the next technology bad guy. Among the reasons given: Apple's call to be rid of DRM (while continuing to use it in iTunes); Apple's perceived arrogance when they warned consumers not to upgrade to Vista, while not rushing to fix the problem themselves; and Apple's seemingly unstoppable market dominance in the form of the iPod. The iPhone featured heavily as well, a product that is months from release but steals the press from more competitive products. What do you think, could Apple eventually take the place of Microsoft?"
If it weren't for Microsoft, Apple would be Microsoft.
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Some examples off the top of my head - legal action against bloggers, iPhone trade mark, stock options, treatment of Woz.
If anything, they are able to get away with actions which would be considered unforgivable were they committed by Microsoft. The only reason they are not considered as evil is due to their size - except in the case of music downloads, they are not in a monopoly position.
Apple are a very big company (albeit smaller than Microsoft) and have been for many years. To pretend they are otherwise is naive to say the least.
So, Apple is bad because they continue to use DRM on the iTunes store. Brilliant. It can't be because, oh, I don't know, that the media companies would absolutely freak out if Apple unilaterally dropped DRM. They can't -- they would end up in court I suspect.
Warning their customers that their software doesn't run on Vista is a nice thing to do for their customers. As we've seen in other stories, lots of other software won't run on Vista either. Heck, some of Micosoft's own software won't run on Vista from what I've heard.
And, from the last point in the summary, it is entirely possible that people like the iPod because it's a good product, and the iTunes software makes it easy to use. The iTunes music store is also nice, because it was quite literally, the first legal place to buy digital music. DRM or not.
It is possible that at some point in the future Apple could become a big evil company. But, none of the things to suggest that in the article summary are anything more than FUD and sensationalism.
Cheers
Lost at C:>. Found at C.
Lets look at these one at a time:
Apple's call to be rid of DRM (while continuing to use it in iTunes);
Apple is selling music players and needs a way to get music to users easily so they will buy said music players. The providers of said music are a cartel convicted of abuse multiple times. The cartel required DRM and Apple pushed back on how restrictive it is and prices. Does anyone think it would be better if Apple refused to do business with them and let Microsoft dominate the DRM market? Apple needed to be there to stop MS from using the incompatibility of DRM'd songs against their OS offering. There is nothing hypocritical about saying it would be better for everyone (except the RIAA) if DRM was no more, either voluntarily or by law. Does anyone complain that OpenOffice reads and writes .doc files, all while they talk about how bad it is people are locked in that format?
Apple's perceived arrogance when they warned consumers not to upgrade to Vista, while not rushing to fix the problem themselves;
Perceived arrogance? Some people think Apple was arrogant when they apologized for their software not working and recommended people hold off upgrades? Can you tell me the name of a software vendor that isn't cautioning customers to wait until things stabilize, because I'll happily stop doing business with the irresponsible twits.
They have about 70% which is the minimum share where some governments start investigating possible antitrust issues due to dominance. Compare this to MS's 90% and multiple convictions for abuse. Some of Apple's actions are antitrust abuse if they have enough market share, but all in markets where MS already is abusing their monopoly and the governments have declined to stop them. Two wrongs don't make a right, but two monopolies battling one another is a lot better than one screwing consumers as hard as possible.
The iPhone featured heavily as well, aproduct[sic] that is months from release but steals the press from more competitive products.
Ummm... umm... what? Apple released pictures and discussed a cool upcoming new device and people paid attention and this is somehow indicative of Apple becoming an evil empire? I like it when companies come out with cool toys. I hate it when they come out with crap that no one likes but everyone has to use anyway.
Could Apple suddenly gain a dominant position in the market and then abuse that position? Well, it is vaguely possible, but the items listed are no reason to think it might be likely. If they do that, and we all suffer as a result I'll complain my head off, but one nice thing Apple has done to date is avoided any lock-in that keeps me from migrating all my hardware and files to another platform like Linux. Until they do that, I'm not about to lose any sleep over the danger of Apple, when the danger of MS has never been stopped and shows no signs of slowing.
Secondly, I think its clear that Steve Jobs is fundamentally different than Bill Gates, and really is driven by a desire to change the world for the better. Yes he is a shrewd businessman as well, but I think he thinks that if they create great products and make people happy, the money will follow. Bill Gates and Microsoft seem to have the opposite priorities...make money, and create a great product only if you have to to acheive the former goal. If you can do it other ways (such as leveraging the monopoly, etc), just as good.
You also seem to be ignoring the fact that companies can decide that doing good things (or being perceived as doing so) is their preferred route to making money. Google, whether or not you agree with their definition of "evil", presumably thinks that it is a good business strategy to try to maintain an image of being a good guy. They think it is a good long term strategy.
Microsoft hasn't really worried too much about that, while other companies have. Now that the internet is what it is, it becomes a much more important priority, as a bad reputation hurts a lot more these days.
Windows Vista Penultimate: Just before you finish whatever it is you were doing, it crashes.
Sony, like Microsoft, acts in such a way that it's tough to believe they even like their customers. They are quick to adopt restrictions, slow to correct their mistakes, and want to be in all markets, even when it puts the company at odds with itself.
Part of the reason for the last "negative" is the internet. They missed the early wave and if not for their "no honor, controlling the OS doesn't give us a competitive advantage" competitive advantage, IE could be a minor to non-existent player right now.
Apple, on the other hand, is very careful not to enter new markets unless it feels it genuinely has something to contribute.
Bull, unless by "contribute" you mean they have enough business sense not to get into a market that they can't A) make high margins from and B) do A by leveraging very good design ethic and brand recognition. Don't confuse market savvy with altruism.
More importantly, they dislike restrictions, as evidenced by their reasonable DRM in iTunes and lack of CD key for OS X. They assume that their customers are good, honest people. Sony and Microsoft like to assume that their customers are criminals.
Again, a load of hooey. Apple understands the significant importance of market share. They never had it with the Mac, so they HAVE to differentiate themselves there. If they were more heavy handed with how they treated their customers, then they would cease to exist (well the Mac as a platform anyway). Again, don't confuse understanding your market with superiour morals.
Interestingly, where other companies try to give their customers what they ask for, Apple instead tries to give them what they really want.
No, Jobs and Apple are good at understanding function, not necessarily "what customers want" or "really want". From the articles I've read on Jobs and Ivey on how they design, they focus on what a product should do, not what their interpretation of what customers want products to do. Huge distinction, and what truly makes Apple/Jobs special, they understand how things should function.
Now don't get me wrong, I'm a big a Jobs fanboy as you're likely to run across. I own more Mac's than entire third world nations. But I'm not blind to the kind of company Apple is (and they are just that, a company, whose primary focus it is to make money). They just happen to take a tact that benefits many/most consumers.
OS X already doesn't require a key to activate. You put it in and go.
Steve never says that we should do away with intellectual property; his essay boils down to saying DRM is counter-productive and doesn't actually do anything other than piss people off. You can buy unDRMed music if you want, but for online distribution, we're needlessly hindered, and he's right.
That a big leap to implying that he's a hypocrite because he won't give away the company.
Also, I rather think that whoever writes this sort of thing should use the products, or research the company at least a little. I've NEVER used a key to activate OS X, all the way back to 10.0. Don't criticize the company for things they already do right.
I hate being told by my computer what I need to do, especially when I know its advice is wrong so I prefer not to use a system that does that.
You must be using the Strawman OS. Windows is the only OS that comes close to telling the user what they need to do "Your desktop is cluttered...plug your device in to a faster USB port...turn on a firewall")
The Mac gets out of your way. It doesn't pop up balloons every time a peripheral is connected, like it's shocked that it worked. It's also not a cut rate UNIX with a GUI mimicking a cut rate Windows...spend some money and get a mature OS.
(-1, Raw and Uncut is the only way to read)