Why Do Games Sell?

simoniker writes "Game designer Pierre-Alexandre Garneau has published a new article compiling a list of factors that make games popular, and although he notes: "The test assumes that the game is good — if it's bad, chances are it won't sell no matter how high it scores on this test," his comparison of GTA 3 and Psychonauts tries to apply common-sense reasoning to why one sold well and the other did not."

Comments

Why do games sell?

[Anonymous Coward]

Marketing.

Newsflash

[Timesprout]

critically acclaimed games like Psychonauts and Beyond Good and Evil have sold far fewer sales than they deserved.

Critically acclaimed movies usually tank at the box office and critically acclaimed books and albums are usually the preserve of pretentious/elitest twats.
Who was the clever chap who said "Give the public what they want" ?

Re:Newsflash

[EveryNickIsTaken]

Also, in the video game world, "Critically Acclaimed" can mean that a few 15 year olds that write for video game blogs liked the game.

Why games sell.

[Anonymous Coward]

There are some tits on the box.

Licensing, licensing, marketing

[bogjobber]

2006 top ten:
Madden NFL 07 - PS2
New Super Mario Bros. - DS
Gears of War - Xbox 360
Kingdom Hearts II - PS2
Guitar Hero 2 Bundle- PS2
Final Fantasy XII - PS2
Brain Age: Train Your Brain - DS
Madden NFL 07 - Xbox 360
Tom Clancy's Ghost Recon Advanced Warfighter - Xbox 360
NCAA Football 07 - PS2

2005 top ten:
Madden NFL 06 - PS2
Pokemon Emerald - GBA
Gran Turismo 4 - PS2
Madden NFL 06 - Xbox
NCAA Football 06 - PS2
Star Wars: Battlefront 2 - PS2
MVP Baseball 2005 - PS2
Star Wars Episode 3: Revenge of the Sith - PS2
NBA Live 06 - PS2
Lego Star Wars - PS2

2004 top ten:
GTA: San Andreas - PS2
Halo 2 - Xbox
Madden NFL 2005 - PS2
ESPN NFL 2K5 - PS2
Need for Speed: Underground 2 - PS2
Pokemon Fire Red - GBA
NBA Live 2005 - PS2
Spider-Man: The Movie 2 - PS2
Halo - Xbox
ESPN NFL 2K5 - Xbox

Out of the thirty possible, there are only three games that are not sequels or licensed content: (Halo, Brain Age, and Gears of War). 1/3 are EA Sports titles. That's pretty sad.

3 Reasons: Marketing, name and quality

[Opportunist]

And in exactly that order.

You can pump a mediocre game into the heavens by throwing a truckload of money into its marketing. It's even enough to hint at what you would probably play, as long as there is action and as long as there is ground shaking graphics. Whether that would need a 10 GHz machine with a graphics card that becomes available somewhere in late 2010 doesn't matter. It looks great. And the marketing spin does the rest.

Name is another reason. There was a good game that sold, so this will too. Civilisation IV would have bombed without the Civ-tag to it. Duke Nuke... ok, ok, no bad jokes, I promise. Everquest 2 is a very average fantasy MMORPG, really vanilla and bland, but it has the EQ name. Generally, you can sell a game that has a great name, even without too much marketing spin. People will even preorder it, without even having seen a single screenshot, the game can already sell its first batch of copies before you started coding.

And finally, quality. Quality is the poorest seller, and it's amazing how many high quality games collect dust on the shelves simply because nobody ever heard about them. Quality is a seller once someone starts a hype around them, starts recommending them and thus it sells. But this kind of "marketing" is getting more and more out of fashion. Studios prefer to pump their money into marketing instead of programming, and squeeze out yet another "graphics enhanced" version of the same old game to trying something new.

Well, people, we get what we buy...