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Database Bigwigs Lead Stealthy Open Source Startup

BobB writes "Michael Stonebraker, who cooked up the Ingres and Postgres database management systems, is back with a stealthy startup called Vertica. And not just him, he has recruited former Oracle bigwigs Ray Lane and Jerry Held to give the company a boost before its software leaves beta testing. The promise — a Linux-based system that handles queries 100 times faster than traditional relational database management systems."

52 of 187 comments (clear)

  1. Partners by stoolpigeon · · Score: 5, Informative

    The article mentions that redhat and hp are listed among their partners. i'm not surprised by red hat or informatica (another partner though they aren't mentioned in the article) but i was a little surprised by hp - since they have been trying to get the word out about their own data warehousing and bi stuff. i wonder what that indicates about how they regard this new player.
     
    also interesting is the wikipedia article on Michael Stonebraker if you aren't already familiar with him.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    1. Re:Partners by AKAImBatman · · Score: 4, Insightful

      i was a little surprised by hp - since they have been trying to get the word out about their own data warehousing and bi stuff.

      It's called "hedging your bets". If the little company doesn't work out, no big deal. If it does, then HP is in a position to either benefit from contractual relations, acquire it, or squash it. Whichever happens to be their fancy.
  2. Column oriented databases by Anonymous Coward · · Score: 2, Interesting

    The article seems to describe the big advantage as being column oriented.

    How does this differ than KX System's kdb (www.kx.com) which IIRC is similar in that way; and is alredy in use at many if not most major financial institutions (see their customer list)?

    1. Re:Column oriented databases by georgewilliamherbert · · Score: 4, Informative

      KX is primarily in-memory. The competing column-oriented product is primarily Sybase IQ, which has been on the market for a while now.

  3. When Will This Be Ported? by Anonymous Coward · · Score: 4, Funny

    The question is when will this be ported to a mainstream OS such as Windows?

    1. Re:When Will This Be Ported? by Mad+Merlin · · Score: 2, Funny

      The question is when will this be ported to a mainstream OS such as Windows?

      Where by mainstream, you mean useless?

  4. Everyone, we are moving to ASP now by varmittang · · Score: 3, Funny

    It was LAMP, now its LAVA. Much cooler name.

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  5. buzzword enabled by hey · · Score: 3, Insightful

    "grid-enabled, column-oriented relational database management system"
    What does that mean?
    If anything.

    1. Re:buzzword enabled by c0nst · · Score: 5, Informative

      Here you go:
      Stonebraker, Mike; et al. (2005). C-Store: A Column-oriented DBMS (PDF). Proceedings of the 31st VLDB Conference.
      From the paper:
      Among the many differences in its design are: storage of data by column rather than by row, careful coding and packing of objects into storage including main memory during query processing, storing an overlapping collection of columnoriented projections, rather than the current fare of tables and indexes, a non-traditional implementation of transactions which includes high availability and snapshot isolation for read-only transactions, and the extensive use of bitmap indexes to complement B-tree structures
      :-)

    2. Re:buzzword enabled by Jherek+Carnelian · · Score: 5, Funny

      "grid-enabled, column-oriented relational database management system"
      What does that mean?

      Uh, a spreadsheet?
    3. Re:buzzword enabled by perfczar · · Score: 5, Informative

      Buzzwords, yes, but they have a little bit of meaning left. Grid-enabled means that it works on a "shared nothing" environment, that you can use a networked cluster of commodity computers if one isn't enough to hold the data, and so on. This is in contrast to using one big huge box (big computer, big storage array, or whatever). Of course many databases are similarly grid-enabled. Column-oriented means that data is stored on disk by column, this makes it fast to process a subset of columns that touch lots of rows, as is typical in data warehouse applications. This is a key architectural difference among databases; Oracle, DB2, etc., are "row stores", while Sybase IQ, Vertica, etc. are "column stores". Note: I work for Vertica Systems

    4. Re:buzzword enabled by ChrisA90278 · · Score: 4, Informative
      Column oriented means it can read data in from one column from the disk without pulling in all the other bytes in the row. Possibly much less reduced I/O bandwidth usage depending on the query. (kind of like if you turned the normal file structure side ways.)

      Grid enabled - This means the DBMS can make use of a large distributed group of computers and potentially have access to a huge amount of computing power. The typical DBMS runs on at beat a multi-processor server. Thi sis kind of like a DBMS server running a a "seti at home" type network.

      Going solely by the developer's reputation, this could be a big deal. He is not some random hacker. He is a well known university professor who has several times in the past lead projects that have been revolutionary and turned the field around. His ideas are widely used Still "100X faster" is a big claim. Lots of smart people have been working on DMBSes for many years, a two order of magnitude improvement is a "I will have to see it to believe it" type claim

      I'm using PostgreSQL to handle some telemetry data right now. If my 45 minute run times can be reduced to seconds, I'll be happy.

    5. Re:buzzword enabled by Kjella · · Score: 3, Insightful

      Under ideal conditions, I don't have a problem seeing that:

      1. Make up lots of 100-column+ tables
      2. Select one column from each table
      3. If you're IO bound, you should now see about a 100:1 increase

      However, most real data models don't work that way. Usually you put stuff that's useful at the same time in the same table, in which case it probably won't make much of a difference.

      --
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  6. Awesome by Fyre2012 · · Score: 2, Interesting

    This is totally what we need.

    With comodity hardware getting faster and cheaper by the minute, having a system that can handle a higher than average load with optimized software is, imho, a winner.

    I'm sure everyone here can add some anecdotal evidence to how they had a heavy-hardware, database serving machine die on them because of some software bug.
    This is one of the reasons I've been looking forward to ZFS. Hopefully the DB guru's will take the best of what's good about software, drop the legacy crap and really deliver something that's going to handle the kind of load that a good slashdotting delivers with hardware that didn't require a lease to be affordable.

    --
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  7. Re:it's fast, but can it penetrate enemy airspace? by varmittang · · Score: 2, Funny

    V

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  8. Re:it's fast, but can it penetrate enemy airspace? by Aqua_boy17 · · Score: 2, Funny

    Yeah, but what does its radar signature look like?
    Probably, a flock of seagulls.
    --
    What if the Hokey Pokey really is what it's all about?
  9. Perfect timing by defile · · Score: 3, Interesting

    Loading a million random records out of a set of one hundred million records is an enormously difficult task for an RDBMS on commodity hardware (e.g. magnetic rotating disks). This is a more common task than you would think. ORM systems backed by an RDBMS, such as Ruby on Rails, Django, Hibernate, have exactly this requirement and will only demand more as these models become more mainstream. Think about what search engines have to do: find millions among billions, all to show a user a dozen.

    These problems are solvable now, but there's a lot of duplication of effort going on that a smart database vendor could solve for us.

  10. Re:Column oriented? by stoolpigeon · · Score: 2, Insightful

    smaller in number - but i'm willing to bet much more profitable and growing rapidly. we've been looking at data warehousing options and frankly most of them suck in one way or another. if someone can do it right - they can make a killing.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  11. Doesn't "stealthy" require some stealth anymore? by georgewilliamherbert · · Score: 3, Insightful

    Vertica's website has had all the details about what they're doing for months. They've had a Wikipedia article for a long time.

    This is some new Network World definition of "Stealthy", apparently...

  12. Best of luck by 140Mandak262Jamuna · · Score: 5, Insightful
    I dont want to rain in their parade. But typically whenever people start with a spec like "100 times better than what they can do", they assume they will continue to perform at current levels while these people take years to develop and mature their new technology. In the real world, the traditional methods too improve and unless they can maintain a 100x lead continually the new technology flops.

    What happened to Gallium Arsenide replacing silicon? What happened to solid state memory completely repalcing magnetic disks? Technology field is littered with such fiascos.

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    1. Re:Best of luck by einhverfr · · Score: 2, Insightful

      For certain applications (particularly BI), I think that 100x speedups are practical, but I would not expect it in general OLTP systems.

      Let me give you an example.

      Suppose you have a table with, say, 100 billion rows. You want to create a report which provides aggregated data on a very large subset of a few columns of table. With a tradition RDBMS, you have to read through every single one of the 100 billion rows to aggregate the data (indeces don't help if you are going to be searching through a sizeable percentage of disk pages).

      Most systems currently tackle this problem using massive parallelism. I.e. you break up the table into little pieces on different systems and store pieces of it on different systems. Now imagine that in addition to this, you break up each column into its own table. Now you have fewer disk pages to search through. Less memory and disk bandwidth issues, faster performances.

      Now, this would be less useful if you were trying to do more complex queries on larger numbers of columns, and inserts/updates suck.

      So like many things, it is a tradeoff.

      --

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  13. Re:Doesn't "stealthy" require some stealth anymore by drinkypoo · · Score: 2, Funny

    Vertica's website has had all the details about what they're doing for months. They've had a Wikipedia article for a long time. This is some new Network World definition of "Stealthy", apparently...

    Network World is a trade rag. To them, anything not advertised is stealthy. Especially since they want to motivate people to think "oh no, I don't want to be stealthy, that means unknown! quick buy some advertising!"

    --
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  14. Patent Problems by IflyRC · · Score: 2

    Watch...they'll run into patent problems with patents held by Oracle, Sybase, and MS.

  15. Re:Column oriented? by AKAImBatman · · Score: 4, Informative

    A column oriented relational database? I'd like some more details on how that works.

    http://en.wikipedia.org/wiki/Column-oriented_DBMS

    It's basically an optimization of the current data access patterns. Databases have been row-oriented for decades, because they evolved from fixed width flat files. Once we eliminated COBOL-style accesses to databases, the full row data became less important. It became far more important to be able to scan a column as fast as possible. For example:

    select * from names where lastname LIKE '%son'

    The above query might have an index available to find what it needs. But it's just as likely that the database will need to do a table-scan. Since table-scans involve looking through every record in the database, you can imagine that it would be faster to just load the lastname column rather than loading every row in the database just to discard 90% of that data.
  16. Re:Column oriented? by georgewilliamherbert · · Score: 5, Insightful

    A column oriented relational database? I'd like some more details on how that works.

    Column oriented is easy. Imagine a database as a set of tables, each of which has rows of data records, in organized columns (column 1 = "User name", column 2 = "User ID", column 3 = "Favorite slashdot admin", etc).

    Normal row-oriented databases store records which have a row of the data: "User name", "User ID", "Favorite slashdot admin" for user row #12345.

    Column oriented databases store records which have a column of the data: "User name" for user rows 1-100,000; "User ID" for user rows 1-100,000; etc.

    Updates are faster with row-oriented: you access the last record file and append something, or access an intermediate record file and update one "row" across.

    Searches are faster with column-oriented: you access the record file for "Favorite slashdot admin" and look for entries which say "Phred", and then output the list of rows of data which match. Instead of going through the whole database top to bottom for the search, you just search on the one column. If you have 100 columns of data, then you look through 1/100th of the total data in the search. To pull data out, you then have to look at all the column files and index in the right number of records, but that goes relatively quickly.

    Indexes are useful, but column-oriented is more efficient in some ways. You don't have to maintain the indexes, and can just automatically search any column without having indexed it, in a reasonably efficient manner.

    Column-oriented also lets you compress the data on the fly efficiently: all the records are the same data type (string, integer, date, whatever) and lists of same data types compress well, and uncompress typically far faster than you can pull them off disk, so you can just automatically do it for all the data and save both speed and time...

  17. Why does a company promising Linux solutions... by WindBourne · · Score: 2, Interesting
    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Why does a company promising Linux solutions... by Mad+Merlin · · Score: 2, Interesting
      Look again...

      $ curl -I www.vertica.com
      HTTP/1.1 200 OK
      Date: Wed, 14 Feb 2007 23:00:26 GMT
      Server: Apache/1.3.33 (Unix)
      Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
      Expires: Sun, 19 Nov 1978 05:00:00 GMT
      Pragma: no-cache
      X-Powered-By: PHP/4.4.4
      Set-Cookie: PHPSESSID=488de093f5b89a78277a234e1e9886a6; expires=Sat, 10 Mar 2007 02:33:46 GMT; path=/
      Last-Modified: Wed, 14 Feb 2007 23:00:26 GMT
      Content-Type: text/html; charset=utf-8
  18. You're bound to get some strange looks... by Anonymous Coward · · Score: 5, Funny

    during the transition when you tell people your business runs on LAVA-LAMP technology.

  19. Speculation by cartman · · Score: 5, Informative

    I noticed that Stonebraker is the company founder. Stonebraker has contributed extensively to database research over the years.

    He's known for advocating the "shared-nothing" approach to parallel databases. The shared-nothing approach means that nodes in the parallel database don't attempt memory or cache synchronization, and each node has its own commodity disk array. In a shared-nothing parallel database, the data is "partitioned" across servers. So, for example, rows with id's 1-10 would be on the first server, 11-20 on the second server, etc. Executing the SQL query "select * from table where id < 1000" would send requests to multiple commodity servers and then aggregate the results. The optimizer is modified to take into account network bandwidth and latency, etc.

    My guess on what they're doing: they're working on a shared-nothing parallel RDBMS with an in-memory client similar to Oracle TimesTen.

    The are a few drawbacks to the shared-nothing approach: 1) the RDBMS software is more difficult to implement; 2) since the data is partitioned, any transaction that updates tuples on more than one database node requires a two-phase distributed commit, which is much more expensive; and 3) some queries are more expensive because they require transmitting large amounts of data over the network rather than a memory bus, and in rare cases that network overhead cannot be eliminated by the optimizer.

    The advantage, of course, is linear scalability by adding commodity hardware. No more need for $3M+ boxes.

  20. I've been waiting for something like this ... by Qbertino · · Score: 2, Insightful

    ... for a long time.
    Classic RDBMSes are crutches. A forced-upon neccesitiy we have to put up with for our app models to latch on to real world hardware and it's limitations. A historically grown mess with an overhead so huge it's insane. With a Database PL and 30+ dialects of it from back in the days when we flew to the moon using a slide-ruler as primary means of calculation.
    If what they claim is true, these guys are probably finally ditching the omnipresent redundant n-fold layers user and connection management in favour of a lean system that at last does away with the distinction of filesystem and database and data access layer. Imagine a persistance layer with no SQL, no extra user management, no extra connection layer, no filesystem under it and native object suport for any PL you wish to compile in.
    I tell you, finally ditching classic RDBMSes is *long* overdue, they're basically all the same ancient pile of rubble, from MySQL up to Oracle. If these guys are up to taking on this deed (or part of it) and they get finished when solid-state finally relieves our current super-slowpoking spinning metal disks on a broad scale we'll feel like being in heaven compared to the shit we still have to put up with today.
    I wish these guys all the best. They appear to have the skills to do it and the authority to emphasise that todays RDBMSes and their underlying concepts are a relic of the past.
    My 2 cents.

    --
    We suffer more in our imagination than in reality. - Seneca
  21. Re:it's fast, but can it penetrate enemy airspace? by eclectro · · Score: 2, Funny

    Yeah, but what does its radar signature look like?

    It's not bad, but the new startup synergistica that I'm working on is gonna be completely invisible.

    --
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  22. Re:Column oriented? by flyingfsck · · Score: 2, Insightful

    Yup, it is all about making the individual files smaller and more regular. Kinda the opposite of XML.

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  23. Given that... by CodeShark · · Score: 4, Informative
    MonetDb, is similarly configured as a column oriented AND Open source, and appears to clean the clock of most of the major commercial and Open Source databases for huge data set queries, (see the benchmarks at axyana.com for an example), where is Vertica's market advantage supposed to be?


    By which I am asking that while Vertica is obviously well-researched and well funded as a start up, MonetDB is well-researched, already benchmarked and available now.. So why would I wait to invest my time, energy, and $$ in a proprietary future product rather than the time and energy, etc. to develop market leadership in my chosen corporate area in the present?

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    ...Open Source isn't the only answer -- but it's almost always a better value than the alternatives...
    1. Re:Given that... by perfczar · · Score: 5, Informative

      Here are a few of the technical reasons one might choose Vertica over Monet; I'll not get into business issues.


      Vertica is designed for large amounts of data, and is optimized for disk based systems. Monet does benchmarks against TPC-H Scale Factor 5 (30 million records, an amount which would fit in main memory) running on Postgres; Vertica does TPC-H Scale factor 1000 (6 billion records) against commercial row stores tuned by people who do such work to make a living.

      Vertica runs on multi-node clusters, allowing the cluster to grow as the amount of data grows, while Monet doesn't scale to multiple machines.

      There are numerous differences in the transaction systems, update architecure, tolerance of hardware failure, and so on, that make Vertica better suited to the enterprise DW market.


      Note: I work for Vertica
  24. Re:Column oriented? by stoolpigeon · · Score: 2, Interesting

    info week just ran an article on hp getting into data warehousing and bi that had this paragraph pretty early on: Until sitting down with InformationWeek recently, the company has been mum on the initiative--not so much as a peep from its normally talkative marketing team. Indeed, it's an unlikely move into a sector where IBM, Oracle, SAS Institute, and Teradata have years of experience, well regarded products, and loyal customers. Those four vendors--along with Microsoft, which has muscled in on the strength of its SQL Server database--hold about 85% of the $5.2 billion-a-year data warehousing software market, a sector IDC projects will grow 9.5% annually through 2010.
     
    so you are right - there's a lot of opportunity there, even for a small player.
     
    on a side note, i thought the opening paragraph described the current situation pretty well
      For more than a decade, big companies and sophisticated data aggregators have adopted data warehouses, yet few have mastered them, and many have outright failed in the effort or have been scared off by the complexity. The goal is to give workers access to real-time data across departments and geographic units, but more often than not, data warehouses end up as costly clunkers with outdated, inconsistent, and missing information.
     

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  25. Re:Omg top 5 by bob.appleyard · · Score: 3, Funny

    You're 100 times faster than anyone else, obviously.

    --
    How dare you be so modest!! You conceited bastard!!
  26. Re:it won't work 100 times faster - I'll take bets by Splab · · Score: 2, Insightful

    Uhm... wtf?

    Seriously, you tested MySQL vs. other databases with "out of the box" setups? MySQL isn't a real database when running MyIsam engine, you simply cannot compare that with anything else. And on top of that, try do a proper insertion in MySQL, one single transaction with a few millions of rows and see how well that does. Oh and did you ever stop to think about _why_ MySQL does perform so much faster on that test? Try doing it on a InnoDB table with standard setup, even at 600k rows it slows to a crawl. (Easily fixable, but requires some optimizations)

    Seriously the reason why big vendors have a clause in their eula for people to NOT do benchmarks is exactly people like you, you have no idea about what you are comparing, just figured that setting up something out of the box will give a good insight into the speed. Sheesh.

    Ohh and the 100 fold increase in speed is very much likely to happen - on certain types of queries. With horizontal representation you can do sequential scan only on the part of the data that you need, not the entire set, which should be very very fast.

  27. Re:open source? by perfczar · · Score: 3, Informative

    Vertica is not open source. Not sure where the confusion came from.

    Note: I work for Vertica.

  28. Google uses this approach by russryan · · Score: 3, Informative

    See http://en.wikipedia.org/wiki/Bigtable for a description of Google's column oriented database.

    1. Re:Google uses this approach by ramakant · · Score: 3, Informative

      Here's a good comparison of the two approaches:
      http://glinden.blogspot.com/2006/05/c-store-and-go ogle-bigtable.html
      (per my post below, Vertica is a commercial version of MIT C-Store: http://db.lcs.mit.edu/projects/cstore/ )

  29. Re:Sounds great but.. by perfczar · · Score: 4, Informative
    The Vertica business model is to sell a database engine (software to store and query data). Clearly use of standard interfaces is important, otherwise nobody would be able to make use of the product (which really ends up being a component of a larger system or strategy) without going to a heap of trouble. So of course Vertica has:

    • A JDBC driver
    • An ODBC driver
    • An interactive SQL client
    • A growing list of tested integrations with other software

    Note: I work for Vertica
  30. Re:it's fast, but can it penetrate enemy airspace? by Gospodin · · Score: 2, Funny

    Microsoft is backing them?

    --
    ...following the principles of Heisenburger's Uncertain Cat...
  31. This is a commercial version of MIT C-Store by ramakant · · Score: 4, Informative

    This looks like it will be a commercial version of the Michael Stonebraker and MIT developed C-Store column-oriented:
    - Web site: http://db.lcs.mit.edu/projects/cstore/
    - Wikipedia Entry: http://en.wikipedia.org/wiki/C-Store
    They distribute the source with a fairly liberal license, so this looks like something the open source community could pick up and run with.

  32. One size doesn't fit all by perfczar · · Score: 2, Interesting

    This is a different kind of issue, really, more like the difference between a CPU and a GPU. At the moment, a good GPU has >100x the performance of a good CPU on a certain class of computations. Column stores will clearly never replace row stores for transaction processing for obvious reasons, but (coupled with a few other architectural decisions) they do exhibit >100x the performance of row stores for the kinds of queries seen in data warehouses.

    Also, the two technologies are complementary. The goal is not to replace one thing with another, but to provide more kinds of tools and make them work together. Keep a row store for transaction processing, and feed the data into a column store for analysis in near real-time, much like a video game uses a CPU for AI and a GPU for 3D rendering.

  33. Re: Shared-Nothing Architecture by cartman · · Score: 2, Informative

    Gee, I don't know anyone who's been succuessfully doing this for years...

    I'm certainly not suggesting these guys are the first to implement a shared-nothing parallel RDBMS. IBM has offered DB2 parallel edition which is shared-nothing for some time now. However IBM wants a ton of money for parallel edition, and DB2 has some legacy stuff which might not be useful in a shared-nothing architecture. An open-source shared-nothing RDBMS might be compelling.

    I think the shared-nothing approach is the best one for an open-source RDBMS offering. Organizations which use open source will almost certainly want to use commodity, open hardware. Shared-nothing will allow them to do that.

  34. An issue with column orientation by jfroelich · · Score: 2, Informative

    Is that you do not scale as well to a large number of columns. To access a set of X records with 100 columns, you have 100 asynchronous I/O calls to the separate column stores. I sell an analytical software that does just this, and it is not a technical something that should just be ignored. In some regards the single file row oriented system has less I/O overhead. We have come up with some ways to reduce the file system overhead, but while it is small, it is noticeable, more so on systems not designed to have a some large amount simultaneous open files. All that really happened is that it switched part of the bottleneck to rely less on the product architecture and more on the system architecture. Whether you think that is wise, well, that's up to you.

    BTW, first post, I am no longer an eavesdropper, yay

    Josh

  35. Stealthy? by plasmacutter · · Score: 2, Funny

    it's on the front page of slashdot.. how stealthy can it be?

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  36. Big claims are backed by Virtual_Raider · · Score: 3, Informative

    Still "100X faster" is a big claim. Lots of smart people have been working on DMBSes for many years, a two order of magnitude improvement is a "I will have to see it to believe it" type claim

    Oh ye of little faith, here i present thee with The Facts. Or a paper at the very least: One size fits all? a Benchmark

    --
    +Raider of the lost BBS
  37. Re:Column oriented? by Virtual_Raider · · Score: 2, Interesting

    I've worked in DW for a time, and I can tell you that it's not easy to "get it right" because so far it's not something that can be packaged. You can get the data models and fancy machinery, but you will most definitely need an architect to tailor it to the particular organization because all companies work differently on the inside. And that architect will have a dickens of a time understanding how the company works because the bigger they are, the more likely not even their own employees do. As long as there isn't an official structural model imposed on them like it happens with accounting, corporations will grow and be structured however best suits them (or sometimes they just "grow" like wild weeds, unruly and chaotic). And a Data Warehouse is an attempt to code this internal structure and its dealings in a central repository that will serve a number of goals like Business Intelligence, Trend Analysis, etc... So you won't find a product or solution that will fit your company out of the box. It's pretty much like with self-help books. The general idea works in general terms, but you have to adjust it to your own reality and quirks for it to be of any value to you in particular.

    --
    +Raider of the lost BBS
  38. Stupid question: Still SQL? by WoTG · · Score: 2, Interesting

    I've never heard of column based databases prior to this article. Would I be correct in assuming that you still can work with these using regular SQL?

  39. Re:Column oriented? by AKAImBatman · · Score: 2, Insightful

    Isn't that what indexes do?

    Yes! No! Sort of!

    Indexes only optimize some types of queries. To get the absolute maximum performance out of your database, you have to make sure that there is a specific index for each query you run, and that your indexes are properly rebuilt and optimized for least-time search. Suffice it to say, this rarely happens in the real world. So there's almost always some scanning, even after the indexes narrow things down a bit. By going with a column-oriented storage design, the scan can be streamed at higher levels of thoroughput than is possible with row-oriented databases.

    The downside is that you're sacrificing the time to access individual rows, so if you're pulling and processing millions of rows of data, this might actually be slower than a traditional row-oriented database. Updates are almost guaranteed to be slower as you have to write to several column-oriented data stores rather than a single row-oriented store.

    Still, column orientation makes a lot of sense for a variety of today's database applications. So if you're in need of querying a multi-terrabyte table, this product may be just what the (senior database) administrator ordered.
  40. SQL would inefficient by Jayson · · Score: 2, Informative

    One of the benefits of column oriented DBs is that tables have an ordering, and that ordering can be exploited in queries. SQL doesn't give a good way to exploit it. Column DBs do allows SQL, but they also have other native languages that people tend to use.