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Google Acquires In-Game Advertising Company

Posted by Zonk on from the that-was-a-googame dept.

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

3 of 44 comments (clear)

  1. Great... :( by mandelbr0t · · Score: 4, Insightful

    Now I have to watch ads every 15 minutes of raid time. What a PITA. Isn't my subscription fee enough revenue?

    --
    "Please describe the scientific nature of the 'whammy'" - Agent Scully
  2. Re:In Game Advertsising Done Right? by Kimos · · Score: 3, Insightful

    I think we can agree that the only way to do it right is to not do it at all.

    I don't want video games to turn into the same system as TV. Where you pay the provider for the privilege of them showing you ads that they are getting paid to show you.

  3. Re:The only type of in-game advertising I like. . by An+ominous+Cow+art · · Score: 5, Insightful

    The only type of in-game advertising I like is advertising for products in reality simulators, such as car sims. If I'm racing around in a hot car, I expect to see billboards for products. I think such advertising enhances the immersion effect. As long as game developers do not go overboard with in-game advertising by only placing it in natural, reality-based settings where one would expect to see them, I don't have a problem. In this case, it's 'reality' that's broken. You shouldn't be conditioned into expecting to see advertising while driving around a race track or regular streets.