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Google Acquires In-Game Advertising Company

Posted by Zonk on from the that-was-a-googame dept.

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

2 of 44 comments (clear)

  1. Great... :( by mandelbr0t · · Score: 4, Insightful

    Now I have to watch ads every 15 minutes of raid time. What a PITA. Isn't my subscription fee enough revenue?

    --
    "Please describe the scientific nature of the 'whammy'" - Agent Scully
  2. Re:The only type of in-game advertising I like. . by An+ominous+Cow+art · · Score: 5, Insightful

    The only type of in-game advertising I like is advertising for products in reality simulators, such as car sims. If I'm racing around in a hot car, I expect to see billboards for products. I think such advertising enhances the immersion effect. As long as game developers do not go overboard with in-game advertising by only placing it in natural, reality-based settings where one would expect to see them, I don't have a problem. In this case, it's 'reality' that's broken. You shouldn't be conditioned into expecting to see advertising while driving around a race track or regular streets.