Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google Acquires In-Game Advertising Company

Posted by Zonk on from the that-was-a-googame dept.

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

2 of 44 comments (clear)

  1. In Game Advertsising Done Right? by Rycross · · Score: 3, Interesting

    In game advertising is one of those things that has to be done really subtly to avoid pissing off the player. If anyone can do it right its Google.

    Hopefully this means we won't have intrusive and loud ads added to our games.

  2. If they follow what they did for web publishers... by WoTG · · Score: 4, Interesting

    Google could generate an explosion in small software shops writing cute little games to get "page" views. Google AdSense has probably done more to encourage the growth in small web sites than anything else the last few years.

    I'll call it Freeware 2.0.