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Viacom Turns to Joost, Spurns YouTube
Vincenzo writes "Viacom has signed a deal with Joost that will see content from MTVI, Comedy Central, and CBS distributed on the new P2P distribution service. The move comes just two weeks after demanding YouTube pull over 100,000 videos offline. 'Joost's promise to protect their copyrights was a major factor in Viacom's decision, and also a stumbling block in their discussions with YouTube/Google. At the moment is it quite easy to download and store video content from YouTube, but no such exploit for Joost is known to exist.' It's also a 'secure' distribution medium in the eyes of many in the entertainment industry, since users can't upload content themselves.'"
2. No one cares about Joost?
You're looking at it from the wrong angle. See, they know it will be secure because no one cares about Joost. What better way to keep people from "stealing" your IP than to create a new service that is a clone of already popular and well-established services so that no one cares to use it? Genius, I tell ya.
Don't worry. Google is going to buy Joost and then Viacom will really be fucked.
Could it be due to this maybe?
As long as it doesn't obstruct the actual presentation I believe product placements are the way to go for online content.
You mean like that part in Wayne's World?
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