Who Pays For Credit Card Breaches?

PetManimal writes "A scheme to steal customers' credit and debit card information at a New England supermarket chain highlights a little-understood fact about credit card security: Customers still think that the credit-card companies have to eat fraudulent charges, but since the PCI DSS standards were adopted, it's actually the merchant banks and merchants who have to pay up. And, according to the blogger writing in the latter article, it's a good thing." "The main reason PCI exists is that there are tens of thousands of merchants who don't understand the basics of information security and weren't even taking the very minimum steps to secure their networks and the credit card information they stored... PCI pushes that burden downstream and forces merchants to... put in a properly configured firewall, encrypt sensitive information and maintain a minimum security stance or be fined by their merchant banks... [T]he credit card companies have taken the bulk of the financial burden off of themselves and placed it on the merchants, which is where much of it belongs...'"

Comments

Having owned a store

[JohnnyComeLately]

I would say it's set up correctly. Sure VISA makes Billions and merchants eat fraud, but it's really the best point to do it. And, technically, I already do it with Checks (the reason a lot of people don't take them). Some storeowners don't get it and think credit cards are "magic"...they can take all the cards they want and money appears (minus a 5-15% fee) in their bank account. They don't realize they can minimize by: ACTUALLY CHECKING THE SIGNATURE!!!, suggest Debit over Credit (if it's both, their fees are less if it runs as a ATM, and security it better!). But it's the same as anything else in life: If you're uneducated you will always pay more.

Got suckered into a 15 year AARM mortgage with a pre-pay penalty and balloon payment? Education. Paid $30k for a Ford truck (which immediately dropped to a $19k wholesale value) and are upside down in value? Education. If there's one lesson...just one lesson...I could boil my entire MBA, stock market, and general life experience (regarding businees) into:

He who has the most accurate and timely information wins.

Coming back around full circle: This is why merchants should be responsible (and their banks). It forces them (and me!) to educate myself and minimize EVERYONE's risk. A previous owner left draft information for bank auto withdrawal in a binder, on the desk, by the door, for all his customers. Huge fraud potential. Some leave credit card information in the store after the day of sale. Huge fraud potential. I could go on, but I've proven the premise for my conclusion: You have to be active and reduce your costs through fraud prevention. How can I reasonably hold VISA accountable when I'm a merchant stupid enough to charge a card with someone elses name (I've seen guys try to use their wife's card....Dudes do not look like a "Wendy" to me).

On the flip side, I had a merchant pissed because I called in a charge back. Yeah he was pissed, because chargebacks increase fees a bank charge....but I gaurantee you he'll call next time he does an unauthorized pre-pay on my card. I manage a tech support department and we follow the policy I told him he should follow to reduce costs: Always call someone before you charge their card. In my case, he charged a 2nd $700 and then my wife said, "Should there be a 2nd one?" I said, "Nope" (not thinking two steps past why she asked) and so she called the credit card to charge it back. Whole thing could have been avoided.

So there you have it...I've mentioned my perspective from personally being both sides of the "coin" (and being accountable for the $$)....and I'd say the system is set up efficiently, and for the most part, fairly.