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Selling Homeowners a Solar Dream

slugo writes to mention a Wired article discussing a unique business looking to capitalize on interest in solar power. The Citizenr company will install a solar generator on your roof, completely for free. You then buy power from it, instead of a regular power company, at a fixed rate that's likely to be lower than the usual power fees. The company will make money on these usage fees, as well as credits from the federal government for spreading the use of solar power. If it sounds too good to be true to you, you're not alone. A number of financial analysts have warned people away from the company. "The naysayers are finding lots to say nay to. Much of the criticism is clinging to the company's multilevel marketing scheme. So far, more than 700 people have enlisted as independent Citizenr sales agents -- what the company calls 'ecopenuers' -- or about one sales representative for every 10 customers, with significant overlap. Heading that sales army is 42-year-old Styler, a veteran of multilevel marketing and a colorful figure in his own right." Pyramid marketing and shady business or not, it's an intriguing idea.

4 of 279 comments (clear)

  1. First by Anonymous Coward · · Score: -1, Offtopic

    For the first time.. First!!

  2. yuo Fail LIt? by Anonymous Coward · · Score: -1, Offtopic

    enjoy the loud Share. *BSD is 'Yes' to any

  3. Sorry I watch too much Heroes. by CrazyJim1 · · Score: -1, Offtopic

    Heading that sales army is 42-year-old Styler. He's multilevel marketing to track down people faster to kill them off for their super powers.

  4. Re:Uh oh by Meatloaf+Surprise · · Score: 0, Offtopic

    stay away, stay very far away

    ...that's what she said