Amazon Using Patent Reform to Strengthen 1-Click

theodp writes "As some predicted, lawyers for Amazon.com have recently submitted 1-Click prior art solicited by Tim O'Reilly under the auspices of Jeff Bezos' patent reform effort to the USPTO, soliciting a 'favorable action' that would help bulletproof the patent. Last June, an Amazon lobbyist referred to deficiencies with the same prior art as he tried to convince Congress that 1-Click was novel, prompting Rep. Howard Berman to call BS."

Comments

One-Click?

[WannabeAnonymous]

Amazon seems to have made an error in its patent claim. When I try to use amazon.com's one-click system to make a purchase, I hear and feel two clicks.

1 Click

[nagora]

1-Click is an obvious use of cookies. In fact, it's almost exactly what cookies were developed for. Amazon are lying bastards when they claim that this is their idea.

Don't buy from Amazon. Is it really that hard to understand?

Re:1 Click

[nagora]

Then let me make it clear to you; Amazon invented this capability.

No they didn't. Cookies were introduced to identify returning users by a unique code. The fact that Amazon made that code synonymous with a credit card number is a minor detail.

The reason you say it is "obvious" is that Amazon has made it so by their wide and successful use of it.

No, it's because it was obvious. It was obvious then and it's obvious now for the simple reason that it was a trivial and obvious use of someone else's idea.

And spouting off about cookies is not prior art -- you have to actually show how this was being used in the same way

Cookies are the invention, you moron. Identifying customers is what cookies were invented for. I don't have to find prior art because this is the SAME art.