Apple's iTunes DRM Dilemma
An anonymous reader writes "Understanding how Apple's FairPlay DRM works helps to answer a lot of questions: why it hasn't been replaced with an open, interoperable DRM that anyone can use, why Apple isn't broadly licensing FairPlay, and why the company hasn't jumped to add DRM-free content from indie artists to iTunes."
I prefer to say "DRM-encumbered content". The definition fits perfectly:
encumber
1. To put a heavy load on; burden.
2. To hinder or impede the action or performance of.
3. To burden with legal or financial obligations.
Understanding how Microsoft Zune's DRM works helps to answer a lot of questions: why it hasn't been replaced with an open, interoperable DRM that anyone can use, why Microsoft isn't broadly licensing Zune's DRM, and why the company hasn't jumped to add DRM-free content from indie artists to Zune's store.
Steve Jobs has publicly stated that the DRM is there only because the record industry demands it, and that if the record industry would allow DRM-free music sales, Apple would remove the DRM from the iTunes Store.
Translation #1: Now that iPod monopolizes the digital music player market we no longer need the "loss leader" iTMS sales. iTMS has accomplished its mission of pumping up iPod sales. Now it can transition to a new role, perhaps even become a profit center.
Translation #2: "Europe" wants to force us to license fair play to others, lets start a FUD/PR campaign and "play the victim"; blame our product's lack of interoperability on the recording industry. It doesn't matter that we ask for something unrealistic, it makes us look like heroes, and give politicians an out after our lobbyists visit them.
The author claims that an iPod cannot sync up with multiple iTunes' because of DRM. This doesn't follow from his explanation of the keys being downloaded from iTunes. Since it is up to iTunes to manage tracks and their respective keys, it's trivial for iTunes to always upload all keys without erasing existing ones. Furthermore, if I have no DRM files in my library, why am I still limited like this. This has nothing to do with the mechanics of the DRM. It's an arbitrary design decision on Apple's part.
Furthermore, the iPod doesn't orchestrate the sync, iTunes does.
The explanation about Apple being somehow unable to deal with both DRMd and non-DRMd files is ridiculous. The argument in the article is that Apple can't deal with non-DRMd files because it is too complex given the current infrastructure. At the same time there is a lengthy discussion about how Apple doesn't want DRM in the first place. To me this implies Apple needs the infrastructure to provide non DRMd files. So which is it?
It is arguable that mixing in non-DRM files would play in Apple's favor in the public relations/good will front. What would the European prosecutors say if Apple started distributing non-DRM files for indy labels that were ok with it? That would more firmly remove the blame from Apple and put it squarely on the music labels'.
Uh, because before the transition to Intel Macs, OS X didn't have encrypted binaries. Ignoring the 20+ year history of non-DRM is
Unbelievably fucking stupid. Apple had no reason to use DRM for 20 years. They weren't 1) Selling Music & 2) Selling software that could run on standard PC hardware.
They don't stop legitimate users from doing anything they'd like
Bullshit. Plenty of developers out there would love to legally run os x under vmware (with a properly purchase license).
There are shills on slashdot. Apparently, I'm one of them.