Google Ads Are a Free Speech Issue

WebHostingGuy writes "A US Federal Court recently ruled that ads displayed by search engines are protected as free speech. In the case at issue, Yahoo!, Google, and Microsoft were sued by an individual demanding under the 14th Amendment that the search engines display his advertisements concerning fraud in North Carolina. The Court flatly stated that the search engines were exercising their First Amendment right of free speech in deciding what ads they want to display."

Comments

This was settled along time ago

[gravesb]

There was a case about an enivornmental group suing a power company to put an advertisement in the power company's bills. The court ruled that the power company didn't have to include the advertisement, even at no cost to themselves, because it would force them to either contest what was said in the ad, or implicitly agree with it. I don't see how this is any different, except it involves that internet thingy. Maybe a lawyer looking to make a quick buck?

Re:Off topic :: Firehose

[ObsessiveMathsFreak]

It's a user moderation system for Slashdot story submissions. You're presented with a list of currently submitted stories, and you mod each one up an down depending on your personal opinion. Submissions are then ranked on some kind of colour system, with red submissions being the higest rated, and purple or black the lowest. You can also submit tags for consideration I believe. Presumably this aids the editors in the selection process, preventing dupes and such like.

To descend even further offtopic, I'd like to publically apologise to the Slashdot Editor for all the flack they've gotten from me over the quality of stories on the front page. The submissions are as a rule really quite bad. Not awful, though there are the occassional moronic posts and even a few spam ads. The majority of submissions just, aren't very good.

Long rambling paragraphs filled with personal diatribe and hyperbole. Spelling mistakes. Raw urls instead of anchor tags. Summaries that are too long, too short, incoherant, undescriptive or misleading. Headlines without any capitalisation, in the wrong section or with the wrong topic. Duplicated and resent submissions. Laborious submitted journals. Submissions consisting of nothing but a bookmark, or one solitary link with "check this out" on it. Most of the good submissions coming from the same authors again and again.

I would estimate, that of the filtered submissions, those above the equivilant of a moderation of 1, about 1 in 15 could be considered as a potential candidate for the front page. 90%+ of my votes so far have been negative. It's really that bad in there folks. Cut the eds a little slack when the next dupe comes around. Well, not too much slack.

Interesting

[Bigbutt]

The guy has two websites, one complaining about a North Carolina polititian and the other about China. He submits his ads to Google, Microsoft, AOL, and Yahoo who either ignore him or refuse to run the ads. Google and Yahoo even delists his sites. He sues all (dropping AOL later) saying the companies are public places (like malls) and he should be allowed free speech. He also says there's a common law contract such as between innkeepers and guests.

The judges take each item and reply that it doesn't apply and dismisses each claim. Google et.al. are not Inns, Shopping Malls are private companies and not subject to free speech laws. He's not a citizen of Delaware so not applicable. No actual damages occurred so no claims are valid.

The only charge left is breach of contract between Google and this guy.

The interesting thing in general that I learned was that judges and lawyers are basically researchers. They take each point and find case law that's already been rendered and reference it in their judgements. The case is actually more interesting reading because of that.

[John]

Re:Get your facts straight.

[slofstra]

Interesting and insightful response. Glad you posted it; this thread has been well worth reading. One issue I do have with Google, Yahoo, et al. is that they are quick to assert their 'editorial' rights when they refuse an advertiser (and I agree that not only should they have the right, but that they should exercise it). However, when they do publish something egregious - be it child porn, whatever, they are as quick to assert that they - like a telephone company - have no control of what passes through their search engine. There's an inconsistency between their advertising and content policy that I'm not totally comfortable with. I can see why each exists, but is this for the best?

Right to speak includes right not to carry other's

[rfc1394]

The right to speak includes - outside of some very narrow exceptions - the right not to carry someone else's opinions as well. Some cases have ruled that even public transit agencies have the right to choose not to carry certain ads. Further cases have refined that such that, for example, corporations have the right to have public opinions and to make them public. But it's also important to note that a private organization that publishes material has a right (within certain limits) to decide what it will or won't carry. You can't carry ads which are themselves illegal, and conversely, many cases have held that a newspaper has the right to choose not to carry certain materials if they don't want to.

A state law in Florida attempted to do for newspapers what the Fairness Doctrine did for television stations: require when a newspaper supported a political candidate or provided space to one, that they had to also give space to others, or when they expressed an opinion they had to give time to the other side, or something like that, I'm not exactly certain which it was. Courts found that requirement unconstitutional and struck it down.

Now, the only time that a particular place can be required to carry someone's message is when they are considered a common carrier (such as a telephone, telegraph or cable tv system). They generally were required to provide service to anyone who could pay the same rates as anyone else, because they were granted an exclusive license to operate, or, today, they have the use of a limited resource - the public right of way - to provide service to customers, since the customers can't build their own phone lines across the roads (the way, say, anyone can buy a car and drive it on the highway), they have to provide service to anyone who can pay.

The ostensible reason the Supreme Court upheld the Fairness Doctrine with respect to broadcast stations is that they have a license to use extremely limited airwaves and should not be permitted to monopolize something which is a public resource. Of course, this is a hard argument to make today because the television stations tend to presume that they own the airspace they have and any dispute of their exclusive rights should be resisted vigorously, hence the usual fights over even small and marhginal organizations operating low power television. But the argument still can be applied; not everyone can run a television station because "their ain't that much room available" in the airspace.

Now, it's arguable that none of these search engine companies that accept ads are in any way a user or licensee of a limited or public resource or have some special condition that requires them to in some way be declared to be common carriers.