DRM Free Music is Everywhere
guisar writes "I continue to endure stories on Slashdot and elsewhere complaining about EMI, itunes and other organizations maybe (or maybe not) releasing material in DRM free format. Well- here's some news there's LOTS of material out there. So instead of complaining, download what you like. There are plenty of artists releasing their material in FLAC and other DRM free format. Just look around. Most artists are doing their part by releasing their music in the hopes they can gain enough exposure to earn a living at what they love. If you're complaining about major labels not releasing material, it's probably too late and you are part of the problem." I think this point is often unfairly ignored: the existence of DRM is a fantastic chance for new distribution to reveal new bands. Unfortunately this music is difficult to find because there is simply so much of it.
As a very very small music producer (basically, I give bands money to record or tour, and I hope to recoup some of that investment in the future), I work very hard to get the bands I finance to repudiate not just DRM but copyright in general. Small bands have no real reason for either -- recording music is just a marketing process to try to get people to come to your shows. Sure, without copyright, some big producer might steal your lyrics and music and have the newest pop boy band re-record it, but this too would just be a great marketing tactic -- the Internet would jump all over it.
Small bands need to give their recorded music away freely online in order to get more people to come to their shows. My brother's band Maps & Atlases just went on a 7 day tour to the East Coast and ended up in a tiny university town called East Stroudsburg, PA. Instead of showing up to no crowd, the venue was packed -- a rarity for the town and venue. Why did this happen? Maps & Atlases released their EP for free online. They sold out of their first EP (2000 copies) during their 2006 tour, and they're coming up fast on selling out their second pressing, even though the music is easily downloaded online. Why do fans pay for albums? They get face time with the band, they get autographs, and they know that buying the merch direct will keep the band writing and touring.
DRM is terrible for any band but the absolute largest, and even for them it is bad because the new fan base wants to have nothing to do with it. I look at it this way: DRM for the adult contemporary crowd just makes life harder for them, DRM for the teen crowd is easily bypassed. But it isn't just DRM that makes things difficult, it is also the fact that copyright really throws fan distribution a curve -- even the fans who openly distribute the music know it is "piracy" but they feel they're helping the band.
I look at the Internet as one big radio station waiting to be harnessed by smaller musicians all over the world. Write music with one purpose: to attract fans to your live shows where you can make your income by continuing to work, rather than hoping to write one hit once and earn royalties for the rest of your life. Who here works a regular job and wishes that they could work a few months in exchange for years of income? Life doesn't work that way -- unless you work with the distribution cartels that are quickly watching their futures slip through their fingers. If you're in a band, tell your fans to copy your music for their friends in hopes that those friends will become the new fans. Viral marketing is key to making a solid income in live music.
Sidenote: If you're in a band and you disagree with me on making a living, it is because you're trying to keep a "steady job" while also trying to tour. You can't do both. My brother's bandmates all quit their jobs (some of them have master's degrees!) to handle a tour schedule that includes typically 20 shows a month. Stop whining and dig in.
I certainly don't have time to listen to 100 bad tunes to find one good one.
I need filtering, or i'm just going to keep on listening to Zeppelin.
HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
Most of these are unsigned bands. Bands are unsigned, or signed to an obscure label for any of 3 reasons:
1. They're rubbish.
2. They don't want to sell out.
3. They're too damn original for the major labels to take a risk.
Types 2 and 3 are probably very worthwhile. They're greatly outnumbered by type 1.
In today's glossed over vapid music climate artists like Bob Dylan, Janis Joplin and many others would not be taken seriously by the majors. I can hear it now.. Not marketable. Too nasally. Screams too much. Won't sell enough product. Not worth our investment.
Twenty paying shows a month? You're absolutely extraordinary.
I don't book shows -- they have someone who handles that in exchange for a cut of merch sales. She handles dozens of bands, and she gets them shows constantly. I can't think of one band I work with that can't get 10+ shows a month by hiring a booking agent, even small bands.
She spent the days making phone calls to venues who generally never called back. The band I worked for was extraordinarily talented (download some of their music for free here). They quit their day jobs for over two years. They toured up and down the East coast and as far as Detroit. They had a devoted but small audience.
She didn't follow through well with her contacts. Venues want to see warm bodies buying beer, if you send bands to them that don't attract even a small crowd, they won't call you back ever. The best way to get a band out there is to get them involved with show promoters (we have www.mpshows.com in Chicago) and get them opening for small bands. A lot of bands don't want to invest the 1-2 years it takes opening up for bands that they think are worse than them. I know, I watch bands all the time give up because they won't move forward with the risk. Many people invest 4-8 years in college to further their career; a band needs to invest 1-2 years of even more work, and they don't have to pay as much as college costs.
If they could have booked 20 paying gigs a month, they'd still be in existence. Most venues want cover bands, not original music. The venues have the power and so they get to treat me rudely. I bow before your superior nagging-people-on-the-phone skills.
I have never heard of a venue that wants cover bands over original music. The indie pop scene is huge right now, I just went to an indie show last night in Chicago for 4 bands that I've never heard of, and they were all excellent and the crowd was thick. Cover was $7, but all 4 bands sold a ton of merch to people who liked their sound -- and I think I heard one cover song the entire night. I go to 2-3 shows per week in the Spring and Summer, and I have yet to visit one venue in Chicagoland, Las Vegas, Los Angeles and the Bronx that had cover bands. Most of the bands I talk to fail because they refuse to invest the time it takes to get notoriety.
(It's because of that that the "Hey, give the music away and make it up at the live shows" argument on Slashdot makes me furious. But if you've got the secret for booking venues, please let me know and I'll retract everything I've said about it.)
Plan on investing as much time honing your writing and performing skills -- make it like a future career. You go to college for 4 years and spend up to $100,000 learning a trade or a skill, why should a lifetime of performing be any different?
One thing, though: there are a LOT of bands that just don't have it -- just like there are programmers or CAD operators or lawyers who don't have it. It is easier to pick up a guitar and a mic and find 3 friends and call yourself a band than it is to become a lawyer, so of course there is a higher drop out rate. Yet I still see venues dark 3+ nights a week for a lack of bands committed to playing and bringing in warm bodies.