Security Software Costs More to Renew Than Buy New

Matt Whipp writes "In a story I wrote for PCPro, I explore a tip submitted by one of our readers. They pointed out how much more it costs to renew security software, rather than buying it new. In fact it cost less than half the price to buy it new than it does to renew the license because of heavy discounting. He feels a bit cross that, as a loyal customer, he is the one penalized. From the article: 'ZoneAlarm may have tripped up on this discount issue, but it's not alone. It highlights just how cynical companies can be in relying on customers' assumptions that a renewal should be cheaper than buying new. McAfee's Internet Security Suite costs just £24.99 with the current 50 per cent discount. However, should you be fool enough to already be a customer of McAfee, you'll have to pay £39.99 to renew your licence.'"

Comments

All of us are not Mullah Nassirudin

[140Mandak262Jamuna]

Mullah Nassirudin wanted to learn music, and he enquired the tuition rates. "20 dinars for the first month and 10 dinars a month from the second month" was the quote he got. So the old Mullah said, "I will start from the second month".

If all of us were wise as the Mullah, teaser rates from credit card/mortgage companies, cell phones companies, ISPs etc wont work. But in most parts of the world, inertia rules. Once you accept a monthly bill, then they got you.