Major Broadcasters Hit With $12M Payola Fine
Gr8Apes writes with a just-breaking AP story reporting that the FCC is wrapping up a settlement in which four major broadcast companies would pay the government $12.5 million and provide 8,400 half-hour segments of free airtime for independent record labels and local artists. The finish line is near after a 3-year investigation. An indie promoter is quoted: "It's absolutely the most historic agreement that the independent community has had with radio. Without a doubt, nothing else comes close."
Large broadcast companies probably have paid a higher price in loss of listenership, as their tired, weary, and limited playlists have driven more and more people to alternatives such as iPods, MP3 players and satellite radio.
Sure, go ahead, fine them, order them to allocate time to new acts, that's a small loss they can see on their balance sheets in comparison to the difficult to calculate loss of listenership.