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What's It Like For a Developer To Go Into Sales?
An anonymous reader asks: "I've worked for a single, very large technology company since graduating from college in '89. My degree is in Computer Science, and I've written everything from embedded machine code for big iron to applications with Smalltalk. I'm still in development, but since '99 my programming tasks have been replaced by project management, some customer-facing work (technical-ish presentations, demonstrations, training, and the like), helping our marketing people position my team's work, and other things that programmers generally don't like to do. Are you a former developer who went into sales? If so, what were your experiences like from a professional and personal perspective? What advice would you give to a developer considering a new career in sales?"
I find that I enjoy the broad, technical perspective that comes from working in the field, and I'm thinking about moving out of development and into technical sales. Moreover, I've interviewed several techies in my company who are now in sales and all tell them they love it. Several have reported that a techie can make more money in sales. However, I do have several reservations: I am an introvert and a full day of face-time can really sap my energy, many sales people I've worked with are 'sharks' (which I simply cannot be), and I don't like the idea of putting part of my salary at-risk.
My conclusion was that Sales can be fun, but ... well a salesman is fundamentally different in outlook to a techy - you're probably used to being well aware of what's wrong with a product, workarounds, hacks, and things that just plain suck
As sales, you _need_ to be focussing on what's great, why it's fantastic, and why this is exactly the thing they need in their business, beyond anything else.
My problem was/is that that's a bit too much like lying. You're telling your customer that yours is absolutely the best for them, and unless you're in a small subset of occurances, this is not the case.
Often, if it's obviously a 'bad idea' you won't get the sale, however you need to be deciding whether you can keep a straight face when you wholeheartedly recommend the product that gives you commission, over the one over there, that you use at home because it is actually better.
Some can, some can't.
Just remember, sales is far nearer to prostitution than to engineering. As a techy, you're looking for the best and most cost effective solution to their problem, out of a portfolio of options. As a salesperson you're aiming to look good, seduce your customers, and screw them for money.
I've been a software developer or software developer manager for most of my career. There was one six month stretch, though, where because of some very strange reorganizations in the company I was working for I found myself a sales engineer in a field sales office.
The first problem was that the product I was selling, disk arrays, was so simple at the sales level that I was bored silly. You can only go over the feed and speeds on a disk array so many time before going completely batty. Second, I had no respect from the development team back at headquarters. When I installed the first unit off the assembly line at a customer and ran some benchmarks against it that came back really bad the response from HQ was "you don't know how to run benchmarks." I'd spent the previous 8 years as a supercomputer kernel developer. I knew a couple of things about benchmarking and also about what kind of performance customers were expecting and I turned out to be correct in everything (the company wound up withdrawing the product and upgrading all of the customers who had bought it to a more expensive, truly high performance system). It was very difficult to be put into a role where you can see problems and no one will listen to you or respect your knowledge. Third, salespeople are *BORING*. All they want to talk about around the office is money, leads and occasionally sports. No politics, no technology, no books, no movies, no Monty Python.
I look back on those six months as being very valuable as I learned a lot about sales from a worldclass sales team and I learned a lot about salespeople. But six months was really my limit (afterwards I returned to OS development for a few years). If you want to do it for the money and you think deals and money are exciting you'll enjoy it. Otherwise you'll be bored stiff.
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