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What's It Like For a Developer To Go Into Sales?
An anonymous reader asks: "I've worked for a single, very large technology company since graduating from college in '89. My degree is in Computer Science, and I've written everything from embedded machine code for big iron to applications with Smalltalk. I'm still in development, but since '99 my programming tasks have been replaced by project management, some customer-facing work (technical-ish presentations, demonstrations, training, and the like), helping our marketing people position my team's work, and other things that programmers generally don't like to do. Are you a former developer who went into sales? If so, what were your experiences like from a professional and personal perspective? What advice would you give to a developer considering a new career in sales?"
I find that I enjoy the broad, technical perspective that comes from working in the field, and I'm thinking about moving out of development and into technical sales. Moreover, I've interviewed several techies in my company who are now in sales and all tell them they love it. Several have reported that a techie can make more money in sales. However, I do have several reservations: I am an introvert and a full day of face-time can really sap my energy, many sales people I've worked with are 'sharks' (which I simply cannot be), and I don't like the idea of putting part of my salary at-risk.
My conclusion was that Sales can be fun, but ... well a salesman is fundamentally different in outlook to a techy - you're probably used to being well aware of what's wrong with a product, workarounds, hacks, and things that just plain suck
As sales, you _need_ to be focussing on what's great, why it's fantastic, and why this is exactly the thing they need in their business, beyond anything else.
My problem was/is that that's a bit too much like lying. You're telling your customer that yours is absolutely the best for them, and unless you're in a small subset of occurances, this is not the case.
Often, if it's obviously a 'bad idea' you won't get the sale, however you need to be deciding whether you can keep a straight face when you wholeheartedly recommend the product that gives you commission, over the one over there, that you use at home because it is actually better.
Some can, some can't.
Just remember, sales is far nearer to prostitution than to engineering. As a techy, you're looking for the best and most cost effective solution to their problem, out of a portfolio of options. As a salesperson you're aiming to look good, seduce your customers, and screw them for money.