Nielson Results Reveal Consoles on the Rise

eldavojohn writes "Nielson ratings are in and the results are that gaming is continuing its steady trend upward. A study released Monday entitled 'The State of the Console,' describes America as an increasingly game-centric country. 'Nielsen Media Research found that 41.1 percent of households with televisions in the U.S. now have gaming consoles. That number represents an 18.5 percent increase since 2004, according the research firm, who used a sample of 12,000 TV-viewing households for its report.'"

Comments

Re:Big surprise?

[Dogtanian]

The whole nielson rating thing stinks to high heaven. What the game console manufacturers can't count the number of game consoles they have sold and have to rely on B$ statistical manipulation. I own a TV-based games console. It's a late-70s/early-80s "Prinztronic" console with a single cart containing several Pong-like "sports" games. Does this count?

Does my Nintendo DS count (even though it's not a TV console)?

Digital Metrics

[ryanhornbeck]

If I remember correctly, Nielsen was fighting tooth-and-nail to avoid gathering metrics directly from users digitally. The reason for this was that once corporations found out that a large portion of modern television viewers did not watch commercials (Tivo, DVR, etc.), they'd realize the money they'd spent on ads was wasted. I can't blame them. Wonder how skewed the stats really are?