More Advertising in Your Next Xbox Game

ejwong writes "TheGameFeed is reporting on Microsoft's plans to offset Xbox360 game costs with more in game advertising under its subsidiary, Massive. In-game ads are gaining popularity and the wave isn't going to stop. Publishers see this as a huge potential for increased game revenues to help offset the rising development costs for the Xbox 360, PS3 and Wii. The question is how far will they go, and how much are gamers willing to take?." From the article: "If you plan on picking up an Xbox 360 title this month, then you're probably picking up one with Massive's in-game ads. Titles such as Crackdown, Def Jam: Icon, MLB 2K7, and Ghost Recon Advanced Warfighter 2 are all part of the Massive network showing off ads from Dell, Intel, Discovery Channel, Intel, NBC, Verizon and even the Navy among others. "

Comments

so..

[mastershake_phd]

Microsoft's plans to offset Xbox360 game costs with more in game advertisingBR>

So the games are going to be cheaper right?

Oh so what

[Bluesman]

If it bothers you, just don't buy the game.

Buy a cool, refreshing Coca-Cola instead.

Re:I am going to research if a game has ads

[naoursla]

... unless the game is really cool. ... or fun.

I am going to research if a game has ads and if it does I will not buy it unless it is really cool or fun.

Or all of my friends are playing it.

Right. But that's it. It the game is really cool, fun or if all of my friends are playing it then I'll put up with the ads, but otherwise I am NOT buying ANY game with ads.

Unless it has a good demo.

So that's cool, fun, lots of friends, and a good demo. But otherwise NO ADS!

Although sometimes I buy a game because it has a pretty box.

Or maybe it includes a strategy guide or a book of concept art. I'm really into concept art.

But I'm drawing the line there. Cool, fun, friends, demo, box, books. If you do not have one of those and you put ads in your game then I WILL NOT BUY IT.

Unless it is really inexpensive.

Re:My favorite is theaters

[HTH NE1]

What about all those ads about how piracy is wrong and "you wouldn't steal a car"?

You could just jump out of your seat, yell, "The hell I wouldn't!" and run out the exit as if you're going out to the parking lot to steal everyone else's cars.

Bonus: go with a friend who will stay behind and laugh loudly for awhile, then exclaim, "Wait, my car is out there!" and run out after you.

For the win, park a truck just outside the exit with big speakers and start playing the sound effects of cars starting up and rapidly driving off, maybe with some window breaking and various car alarm sounds that fade out into the distance, and see how many more people rush out.

For the David Copperfields, you have about 90 minutes to rig up an illusion of an empty parking lot before everyone leaves the theater.