Microsoft Move to be the End of JPEG?

jcatcw writes "Microsoft Corp. will submit a new photo format to an international standards organization. The format, HD Photo (formerly known as Windows Media Photo), can accommodate lossless and lossy compression. Microsoft claims that adjustments can be made to color balance and exposure settings that won't discard or truncate data that occurs with other bit-map formats."

Comments

better example

[twitter]

I predict it will succeed in displacing jpg just like png displaced both gif and jpg.

Or WMA replaced MP3. png did replace gif with good reason and could take the place of jpeg without much cost to device makers. M$ pushed WMA as hard as they could, making it the default format for WMP, shoving it down the throats of device makers while forbiding them to use ogg, but WMA still flopped. It flopped because it sucked. They said it was better but it was not and everyone ignored them.