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Subliminal Messages Might Actually Work

Posted by kdawson on from the buy-popcorn-now dept.

GrumpySimon writes "New research indicates that subliminal messages may actually work. In a paper titled Attentional Load Modulates Responses of Human Primary Visual Cortex to Invisible Stimuli, Bahrani et al. demonstrate that even though stimuli may not be available to consciousness, they are processed by the visual cortex. While I'm sure that marketing agencies all over the world are rubbing their hands in glee at this news, the authors report that there's no evidence that this can make people buy things against their will. So with any luck the use of subliminal messages in advertising will remain an urban legend."

2 of 172 comments (clear)

  1. I've been wondering... by Anonymous Coward · · Score: -1, Troll

    Hey Slashdot, why are PC users such ugly dweebs in comparison to Mac users? Is it because nobody has the time or patience to put up with Windows/Linux except for friendless, sexless nerds like you?

    1. Re:I've been wondering... by Anonymous Coward · · Score: -1, Troll

      Errr... your mac users in that photo are pretty ugly too.

      Well, parent is full of fallacies anyway - the PC "users" in the other photo are actually developers. Do you suppose the average Mac programmer is hot?

      Here's a fuckable little PC user. Better than the one above anyway.