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Google to Anonymize Users' Search Data

Google's official blog states they are on an effort to anonymize their search data after 18-24 months. After previously fighting turning over search data to the feds, it looks like they are striking another blow to the "think of the children" crowd. Any bets on whether MSN or Yahoo! will follow suit?

2 of 151 comments (clear)

  1. Re:It's there servers by Dunbal · · Score: 4, Interesting

    Ah, the out of context argument. My house is private by the definition that I have locks on the doors and blinds on the windows.

          Funny - my computer is in my house, behind locks and blinds too. Hey Google's computers also are behind lock and key, and they even have security guards and alarm systems. I don't ever remember giving Google permission to disclose any information shared between them and I - oh and heaven forbid I go around giving away the information Google found for me - I'd get sued!

          Why would the whole world automatically be party to the information Google and I shared one evening? My computer sent that information to a specific internet address, and the answer came back specifically to my computer.

          Not so out of context...

    --
    Seven puppies were harmed during the making of this post.
  2. No Consent by Anonymous Coward · · Score: 4, Interesting

    Exactly, it's to Google's MONETARY benefit that they record this information. The EU Privacy law says THEY CANNOT RECORD MORE PERSONAL INFORMATION THAN IS NEEDED FOR A TRANSACTION. Now that it's clear that search data is personally identifiable, the EU Privacy law should be used to FORCE GOOGLE TO QUIT IT.

    "The moment you sent your request out over the internet in plain text to a third party (that is a corporation out to make money you know) you lost that."

    Not so, the law says we have to consent and we didn't consent!

    And what about when that party isn't Google? Google analytics is not on Google's site, it's embedded on third party sites, Google's adsense is on other people's site too. I didn't consent to handing my data to Google when I surfed to third parties site, Google took that data and recorded it in violation of EU privacy laws.

    This has also been sued for before resulting in Doubleclick backing down over exactly this issue.

    http://archives.cnn.com/2000/TECH/computing/01/28/ double.click.lawsuit.idg/

    "A California woman has filed suit against DoubleClick, accusing the U.S.-based online advertising company of unlawfully obtaining and selling consumers' personal information, according to a statement issued by her attorney's office."

    "Hariett M. Judnick filed the suit in Marin County Superior Court in California, on behalf of the "general public of the state of California," the statement said.
    The suit alleges that DoubleClick employs Internet cookies to identify users and track their movements on the Internet. The company tracks and records the sites an individual visits, as well as the information transmitted on the sites, such as names, ages, addresses, shopping patterns and financial information."