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A Third of Console Owners are Adults
A Reuters story points out something that's probably not much of a shock to readers here: almost a third of console owners are 'adults'. This, from a study done by Nielsen, indicates that 37% of adults who go online own a videogame console. 16% own a portable game console. These aren't basement-dwelling rejects, either. Most of these individuals are married, and a full 66 percent have a child. The article suggests the increasing sophistication of the systems, as well as their new role as media center components, has added to the cachet of the console. "Microsoft Corp. and Sony Corp. are positioning their Xbox 360 and PlayStation 3 consoles as entertainment hubs for gaming, music and photo viewing amid a fierce battle for dominance in the $30 billion global video- game market."
Even tho that is not what the article says......
Someone thinks all the people dropping $250 bucks or more at a time on entertainment are kids?
Lies, damn lies and statistics
37% of ADULTS who go ONLINE have a console. That says little about how many kids vs adults have a console or even how many adults have one for that matter.