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A Third of Console Owners are Adults

A Reuters story points out something that's probably not much of a shock to readers here: almost a third of console owners are 'adults'. This, from a study done by Nielsen, indicates that 37% of adults who go online own a videogame console. 16% own a portable game console. These aren't basement-dwelling rejects, either. Most of these individuals are married, and a full 66 percent have a child. The article suggests the increasing sophistication of the systems, as well as their new role as media center components, has added to the cachet of the console. "Microsoft Corp. and Sony Corp. are positioning their Xbox 360 and PlayStation 3 consoles as entertainment hubs for gaming, music and photo viewing amid a fierce battle for dominance in the $30 billion global video- game market."

10 of 100 comments (clear)

  1. Umm, no. by geoffspear · · Score: 4, Funny

    A survey recently found that 100% of adults who go online breathe oxygen. Therefore, 100% of oxygen breathers are adults.

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    Don't blame me; I'm never given mod points.
  2. kids can afford consoles? by darkuncle · · Score: 3, Insightful

    I'm scratching my head over the two-thirds of console owners that _aren't_ adults - what kid can afford $150-$500 for a console? I suppose if you define "owner" to include "recipient of a gift paid for by someone else", I could see those numbers being fairly accurate. I know when I was a kid, it would have taken almost 6 months' worth of allowance to acquire even a previous-gen console (PS2, Gamecube, Xbox), not to mention games and accessories. Even when I had a "real job" in high school, by the time I got done paying for gas and car insurance, it would have taken a lot of saving to come up with a console.

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    illum oportet crescere me autem minui
    1. Re:kids can afford consoles? by amuro98 · · Score: 2, Insightful

      Well, kids nowadays get much more in allowance, so it's not entirely impossible for them to buy larger ticket items by themselves.

      However, I think the study is assuming "ownership" to mean "primary user", regardless of who actually paid for the item.

  3. imho by badenglishihave · · Score: 5, Insightful

    This article might have more relevance if it was discussing the "primary users", not "owners" of consoles.

  4. Re:Buh? by moonsammy · · Score: 4, Insightful

    The notion that the increased sophistication and "media center" uses of new consoles are driving factors in larger numbers of adults owning them is silly. The reason more adults own consoles is the inevitability of aging - I loved playing console games as a kid, and now I'm an adult. I didn't suddenly start buying them because they got to the point of being fancy enough, I kept buying them as I got older.

    It's like saying in the mid-fifties that most rock and roll listeners are kids / teens, and then acting surprised when 10 years later the audience for rock and roll is "suddenly" composed of more adults, many of whom even have kids! Shocking!

  5. One detail left out by Hoi+Polloi · · Score: 4, Funny

    But they also found that a third of these adults act like children online.

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    It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  6. DUH by hurfy · · Score: 3, Informative

    Even tho that is not what the article says......

    Someone thinks all the people dropping $250 bucks or more at a time on entertainment are kids?

    Lies, damn lies and statistics

    37% of ADULTS who go ONLINE have a console. That says little about how many kids vs adults have a console or even how many adults have one for that matter.

  7. Re:No way by 7Prime · · Score: 3, Insightful

    Wait a minute... let me get this straight, you already have a DVD player that you love (PS2), but you won't buy a Wii simply because it won't get you ANOTHER DVD player? Now I'm very confused.

    Simply sounds like you've got hate in your heart, so let it all out: these are the things I can do without.

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    Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
  8. Hey editor, RTFA by ucblockhead · · Score: 2, Funny

    No, it does not say a third of all console owners are adults. It says 37% of all adults who are online have consoles.

    Jesus Christ, the article is barely longer than the summary...you'd think you guys could actually parse the damn thing.

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    The cake is a pie
  9. Re:No way by prockcore · · Score: 2, Insightful

    A Wii and a DVD player take up less space than a PS3. By far. And you need a controller + remote anyway. Controlling DVDs with a PS2 controller is tedious and my wife can't do it.