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ISPs May Be Selling Your Web Clicks
Mozzarella writes "Could our ISPs be selling our click data without us even knowing it? It seems like the practice is happening a lot more than we realize, and can be tracked for each user. Complete Incorporated's CTO David Cancel told Ars Technica that his company (an internet research firm) licenses click information from ISPs for 'millions of dollars' to figure out how we use the web. From the article: 'He did not give a specific figure about what this broke down to in terms of dollars per ISP user, although someone in the audience estimated that it was in the range of 40 per user per month — this estimate was erroneously attributed to Cancel himself in some reports on the event. Cancel said that this clickstream data is 'much more comprehensive' than data that is normally gleaned through analyzing search queries.'"
If this is being done without users' consent, then it strikes me as being dangerously close to wiretapping, which is illegal.
To make laws that man cannot, and will not obey, serves to bring all law into contempt.
--E.C. Stanton
For his part, David Cancel told Ars that he "strongly supports an increase in the methods and degree to which disclosure is communicated," not only for clickstream data but for any kind of data collected on users' personal surfing habits.
Nicely put. I'd even go so far as to suggest it's even nicer than what we typically hear during White House press conferences.
He stated that "all users should be informed explicitly when their data can be sold to a third party."
The tricky part. A nice sounding pronouncement, but it sidesteps the issue of whether they are, and if so, to what extent, etc. And it overlooks what we should expect, which is typically a progression starting with a scandal, followed by a Mistakes Were Made apology, followed by calls to action and the scattered efforts of those affected but who otherwise have little say in the matter, and if we're lucky, a legislator giving a There Oughta Be a Law speech before some subcomittee.
I've often wondered what the cable companies are doing with respect to TV watching. On the one hand, it seems perfectly reasonable that they could devise a system whereby they could collect statistics on my viewing habits and sell them to Nielsen's. On the other, I'm not aware of whether they can, have plans to, or already do. Maybe someone more knowledgable can clue me in.