Financial Incentives for Live Search Data
InfoWorldMike writes "In an apparent attempt to boost its disappointing Web search market share, Microsoft will give 'service or training credits' to companies that will share employees' Live Search usage data. The program is being tested with 'a select number of enterprise customers based on the number of Web search queries conducted by their employees via Live Search,' Microsoft said in a statement late on Thursday. The move prompts InfoWord's ed-in-chief to ask: Is Office Live Microsoft's gateway drug?"
This is a shrewd move by Microsoft to boost Live Search by tapping into its loyal and well established enterprise customers, but the strategy has its risks, said industry analyst Greg Sterling from Sterling Market Intelligence.
Doesn't this violate the Sherman Antitrust Act: where a monopoly cannot use their market power (IE: existing customer base) to extend into other fields / markets .