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The Future of Creative and the Sound Card Market

Posted by Zonk on from the they-still-make-sound-cards-huh dept.

Hanners writes "Elite Bastards investigates the future of Creative Labs, and in particular their PC sound card business, which is facing a number of big challenges during 2007. Windows Vista has seen some large changes to the driver model required by audio devices, the abilities of on-board solutions have improved somewhat, and the amount of competition in the market place has ballooned. So what does all of this mean for the traditional leader of this market? As well as outlining all of these issues, they speculate as to what measures Creative may need to take to thrive once more in this changing market."

2 of 351 comments (clear)

  1. Re:2 words for my business by Joe+U · · Score: 5, Insightful

    2 words that SHOULD make you go out and pick up a Creative card...

    Stable Drivers

    Creative drivers have a tendency to, um...putting it nicely, SUCK horribly.

  2. Its about time... by Anonymous Coward · · Score: 5, Insightful

    Creative would have to be one of, if not the most evil of PC hardware manufacturers.

    They are driven purely by their marketing Joes, and not by customer demands, or innovative tech.
    You only need to read up on the happenings with Aureal to see the lengths they will go to.
    Even after Creative bought out Aureal, none of Aureal's the superior tech made it into Creative products.

    The day Creative looses thier hold over the soundcard market, is the day real 3D soundcard innovation will start.