Apple TV Already Being Hacked

TunesBoy writes "Only a couple of days after being shipped, the Apple TV is already being modified in a variety of ways. A thread at Something Awful discusses installing VLC, and a dedicated site, AppleTVHacks.net, has appeared and is cataloging hacks including a hard-drive upgrade tutorial. Did Apple intend for the Apple TV to be so easy to upgrade and hack?"

Comments

yes offcourse they did intent that

[nietsch]

It's not very hard to forsee hacking of a small silent computer in a settopbox housing. There are countless sites that try to DIY such a thing. Now what happens if a popular brand introduces such a thing at an affordable price?
They will not sell that much more hardware directly, but the PR image they create with it is worth a lot, and all they had to do is produce something decent.
Linksys is a very good past example of this: their wrtg routers were nice to modify and already ran linux. I bought one for myself to play with and later advised my brother to get that brand. Marketing is easy if your customers start doing the selling themselves.

Why not ?

[Space cowboy]

MS had to be careful with their XBox, because they were adopting the Sony approach: sell the hardware at a loss, and make money on the software (games) afterwards.

Historically, Apple don't sell at a loss. I'm pretty sure that (even at the low price of $300 for a 1GHz/256/40G PC in that form factor) Apple will be making money off this - they don't care if you hack it.

In fact, the more hackable it is, the better - jo(e) public buys it so (s)he can watch their iTMS movies on the big screen, the geeks buy it to hack it. Box numbers go up either way, which helps Apple PR, and helps them persuade people they have *the* viable platform for the home.

I wonder how long it'll be before the USB-2 port is made available (it is running OSX, after all), at which point you get an external 1T drive on it as well, in one of the mac-mini style enclosures...

Simon.