Slashdot Mirror
MS Trying To Spur Vista Sales With Discounts
Ang writes "Is Microsoft having worries about selling Vista already? Ars reports that Microsoft has announced yet another 'discount program' for Vista, but these new discounts work out to only about 10% off list price — not much when you notice that retailers already sell Vista below list. To make matters worse, the discount program would still end up costing you $100 more than the older 'family' discount built around Vista Ultimate in some situations. Ars spends seven paragraphs explaining this convoluted offer. Is all of this complexity supposed to help sell Vista?" If you must buy Vista, it might be advisable to sit on your wallet for a while. The discounts are bound to get sweeter.
I couldn't help thinking about what $5 billion would buy in the software world. It's hard to compare graphics softwares and OSs but look at it this way you could buy most of the major CG software companies for that and probably pick up some choice 2D software companies to boot. That's a lot of complex software. Was the Vista upgrade worth $5 billion? If I was a shareholder I'd be pissed and want some one to explain. Mac is pulling off more innovative OS upgrades almost on a yearly basis for a tiny fraction of the cost. As a stockholder I'd want some heads to roll because all that wasted money could have gone to paying dividends instead of fat bonuses for a questionable upgrade. Microsoft's primary assest is market share which is formitable but can it last if they don't do better with future upgrades? Vista is a marginal upgrade for the user to XP so in a sense they are five years behind where they should be in development. Investors and customers may let them slide on this one but if the next upgrade doesn't look much better they will have a lot of explaining to do since Mac and Linux are constantly upgrading during the overly long Windows development cycle.