Blogger Vs. Journalist — Access Denied

An anonymous reader writes "The Application Delivery Networking blog has an interesting take on bloggers vs. journalists. The post is a response to a complaint on Mark Evans' blog about why Nortel wouldn't give him access, despite the fact that he's the only blogger that focuses solely on Nortel. As a tech PR guy I can tell you that the article hits the nail right on the head about vendors' tenuous relationship with bloggers." Quoting: "You probably aren't aware of the hierarchy out there [in] the media community. Access to information from vendors is based on your status within the hierarchy. The information a member of the press gets from a vendor is different from what's given to an analyst and is different than what a blogger is going to receive. Bloggers... [can] be dangerous because they aren't bound by any rules. And that's what you're missing because you've not been a member of the press... And guess where bloggers fall [in the hierarchy]? Yup. Stand up straight, there, private!"

Comments

Why should they?

[Seumas]

Look, I don't think that professional journalists are somehow better than the rest of the world or that their opinions matter more, but at the same time, just because you're some dick with a fucking wordpress or blogger.com site doesn't mean you're owed admission as press to anything anywhere. Get over your god damn self. You have a keyboard and an opinion not necessarily a degree and a practice sense of professionalism.

There are two things I hate. Journalists who have huge egos and think they are superior and bloggers who think they are journalists or even superior to them. I have a video camera and an idea for a movie. That doesn't make me a fucking member of the Directors Guild.

Re:Interesting take?

[Angostura]

As an ex-journalist in the UK, I have to point out that journalism is a trade, not a profession. There are no professional exams to take to get into the business. Certainly there are media degrees but they are of debatable value when it comes to actually getting a job. Training is more-or-less based on the apprenticeship model.

Like any trade, there are good tradespeople and bad ones.

Re:Interesting take?

[gbulmash]

It's interesting because the guy gets it. In the end, it's all about the relationships. In 1998, I was MPAA accredited and the newly-hired "Senior Editor" for the Internet Movie Database (imdb.com). That and $2.50 got me a latte when I started calling studio publicists.

When it comes to getting access it's about 4 things:

• The size of your audience
• The composition of your audience
• How well you write
• How well you shmooze

I don't care if you're the only blogger covering any topic. I don't care if you've got 10 times more comprehension of a topic than the guy who writes about it for a major paper. If you're not firing on all four of those cylinders, you're not getting access.

The bloggers with big audiences, good writing, known style, and who make the rounds of the conferences... they get access. But they've earned it by playing the same game the old media guys have... writing well, building a reputation, and shmoozing contacts. Some old media players may still consider them bastard stepchildren of media, but the PR world understands online media a lot better now than it did in 1998.

It's a four cylinder game... Audience Size, Audience Composition, Writing Quality, Shmoozing Skill. Fire on all four and you'll get what you need, blogger or "journalist".

- Greg