PayPerPost VC Defends Ethics of Paid Blogging

An anonymous reader writes "PayPerPost venture capitalist and board member Dan Rua defends the ethics of paid editorials. He claims PayPerPost is 'good for the internet' and is not simply blackhat SEO. Rua states that PayPerPost has blown past its milestone of 15,500 bloggers, and is earning hundreds of thousands in monthly revenue. He describes PayPerPost's most viral product yet — ReviewMyPost — which pays people to link to paid posts. The LA Times accuses PayPerPost of paying bloggers to make up fictional testimonials. For instance, the Times reports that a law firm is using PayPerPost to pay bloggers to write that a certain birth control patch is killing and injuring young women. Rua does not deny these claims, but simply states they are the exception and not the rule. How long before the FTC follows through on their promise to enforce blogger disclosure?"

Comments

You ever notice

[andy314159pi]

I'm going to put on my Andy Rooney hat and say "you ever notice that people don't make money pressing widgets anymore? In my day, we mostly made money by manufacturing. Now we make money by blogging make believe opinions on the internet."

Re:You ever notice

[beckerist]

Example of how it works: http://threespeech.com/
Example of how it bombs: http://www.alliwantforxmasisapsp.com/

Yeah

[Anonymous Coward]

"How long before the FTC follows through on their promise to enforce blogger disclosure?"

About as long as it takes these guys to get a clue:
http://eefoof.com/image/9932

Oh please

[Anonymous Coward]

You expect me to believe that special interest groups are masquerading as normal individuals on the internet? That's about as realistic as global warming.

Re:Do no evil

[psaunders]

God is big enough to look after himself and really doesn't need to be told what to do by funded mentalists pretending to be pious for profit.

Hear, hear. Senti mentalists, I identify with. Judge mentalists, I have very little time for. Funded mentalists, I slam!