Slashdot Mirror


BitTorrent Inc. Introduces Ad-Supported Downloads

BTJunkie writes "BitTorrent Inc. is experimenting with alternatives to paid downloads on their Entertainment Network, and is now experimenting with advertising supported downloads. This news comes nearly one month after the initial release of the Entertainment Network, a possible sign of failure.'The ad-supported model is currently being tested on episodes by the video gamers network G4, but is likely to be tested on episodes from other publishers in the future. The video ads are short video clips delivered by YuMe Networks, a company that is specialized in IP based video ads. YuMe CEO Jayant Kadambi said that the company expects to deliver more user targeted video ads as soon as BitTorrent Inc. signs more deals with publishers that want to experiment with ad-supported downloads.'"

6 of 115 comments (clear)

  1. YUO FAIL E$IT by Anonymous Coward · · Score: -1, Troll
  2. Re:BitTorrent Inc. concept flawed from the start by tonigonenstein · · Score: -1, Troll

    However, if you have a half-decent revenue model, such as advertising, revenue easily offsets the bandwidth costs of distributing video from a central server over HTTP, so why put your users through the pain of having to install a piece of client software? BitTorrent's problem is that anyone that can afford to pay them for their services can probably afford to distribute their content over HTTP from a centralized server, and why wouldn't they given the much lower barrier to entry for their users?

    lines 5-7: warning: redundant paragraph.
    lines 1-3: point previously made here.
    --
    The sooner you fall behind, the more time you have to catch up.
  3. Re:BitTorrent Inc. concept flawed from the start by tonigonenstein · · Score: -1, Troll

    However, if you have a half-decent revenue model, such as advertising, revenue easily offsets the bandwidth costs of distributing video from a central server over HTTP, so why put your users through the pain of having to install a piece of client software?

    BitTorrent's problem is that anyone that can afford to pay them for their services can probably afford to distribute their content over HTTP from a centralized server, and why wouldn't they given the much lower barrier to entry for their users?

    lines 5-7: warning: redundant paragraph.
    lines 1-3: point previously made here.
    --
    The sooner you fall behind, the more time you have to catch up.
  4. f1i)rst by Anonymous Coward · · Score: -1, Troll
  5. (plus 0ne Inform4tive) by Anonymous Coward · · Score: -1, Troll
  6. mokd 0p by Anonymous Coward · · Score: -1, Troll