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Apple TV "Barely Watchable"
lpangelrob writes "Peter Svensson of the Associated Press reviews the Apple TV, and comes away less than impressed.While the Apple TV gets solid marks for "a very iPod-like interface, commendably clear and easy to use", the Apple TV experience falls apart on an HD television. The reviewer notes that "videos from Apple's online iTunes store look horrible on an HDTV set. The movies and TV shows have the same nominal resolution as DVDs, but look much blurrier, approaching the look of standard-definition broadcast TV.'"
Maybe the modders can fix it. God knows they've been fixing all the many OTHER things that are wrong with it.
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Growing up, my best friend's stepfather used to say that he used to be into high end stereo equipment, but gave it up and settled for a relatively crappy one. As he put it, "I found I was listening to the noise instead of the music".
It's not wasting time, I'm educating myself.
Getting the picture yet? Yuk yuk. The bottom line is that you get radically better performance out of H.264 than MPEG-2 at similar bitrates. So a ~45 minute TV episode weighing in at 400MB for a total combined audio/video bitrate of around 1250 kbps gets nearly identical quality to a 2500 kbps MPEG-2 bitstream. Of course on DVD you get goodies like the 5.1 surround audio track, so it's still a better deal, but Apple's done a lot to close the gap.
The REAL problem with iTMS video has absolutely nothing to do with bitrate. No, it's the shitty masters that the TV producers are provisioning Apple with. The people who do Monk, for instance, don't even bother supplying the 16:9 master -- instead they give Apple a crappy 4:3 version. The BSG people have more than once given Apple 480i broadcast masters instead of the HD masters or at least a 480p source, and you get deinterlace artifacting on some episodes as a result. Garbage in, garbage out.
Start an email campaign to the TV execs demanding that they give Apple the same stuff they give to the HD networks and you'll see an improvement in quality. Until then, you'll get the same old crap.
Yes, and that's the icing on the cake; 640x480 ought to look similar to a DVD. Same vertical resolution anyway, just less horizontal pixels. They also seem to be compressing the living crap out of them in order to make them small enough for iPod Video sales.
What I think needs to happen, is Apple needs to find a way of letting people download video for a particular device. Unlike with audio, where most people will listen to the same track on their iPod and through their home stereo (which makes me think that a lot of people must be near-deaf, but I digress), people aren't going to do the same thing with video. They want high-def content for their HDTV, which means a different file from the quick-downloading version for their iPod.
Assuming Apple has the source material available, it should be trivial to produce HD versions of the programming that's on the iTMS. What's more difficult is how they're going to let users choose between versions, and how it'll be priced. If you download a TV episode for your iPod, will that be the same price as a HD version for your iTV? And if you get the iTV version, will you automatically get the low-res version as well (because it would be trivial to transcode down if not)? Or will there just be one price that entitles you to all resolutions (fat chance)? Those questions are more complicated than the technical ones -- Apple has more than enough expertise to produce good-looking HD material...look at their own Movie Trailer site if you want examples. Some of those clips are practically reference material for people setting up HD displays, because they're pretty close to broadcast quality.
The technical capability is all there, I just think they haven't quite worked out the business and user-training angle yet.
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