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Google Website Optimizer

Posted by samzenpus on from the google-google-google dept.

compuglot writes "Google has released the third leg of the stool in its quest to dominate online marketing. Google Website Optimizer is a multivariate testing application that allows users to test elements and combinations of elements in a website or landing page. The goal is increased conversions, and of course AdWords market share."

1 of 59 comments (clear)

  1. Re:Eh by N3Roaster · · Score: 3, Insightful

    For certain values of "better". You wouldn't believe the stuff I've had to reject from such departments: confusing Columbia with Colombia, introducing spelling errors into the copy, confusing plural and possessive forms, using twelve different typefaces in a 1.8x4 inch space, messing with the company logo, you name it. Such a department has to be kept on a short leash. Always get a proof before the ad runs and make sure there's plenty of time to correct things before the ad runs.

    --
    Remember RFC 873!