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Xeroxing Personal Data From Your Browsing History

grease_boy writes "Xerox has filed a patent covering a technique to recover demographic information like your age, sex and perhaps even your income by analysing the pattern of web pages you browse. They want to license the technique to online advertisers and shops. Read the full patent here."

11 of 116 comments (clear)

  1. More lame patents by omeomi · · Score: 4, Insightful

    Wow, great, another patent covering something completely obvious, like analyzing my browser history to find out what sorts of things I might like.

    1. Re:More lame patents by catbutt · · Score: 4, Insightful

      Typically patents cover the particular way something is accomplished. For instance, if you invent an airplane and patent it, you are not patenting flying in general (which might be said to be an obvious idea), but the specifics of how you accomplished it. Someone else, who uses a different approach to fly, will not infringe your patent.

      Did you read the 20 claims before assuming their technique is obvious?

    2. Re:More lame patents by QuantumG · · Score: 5, Funny

      Of course not. This is Slashdot, no-one here understands patents and no-one here thinks anything should be patentable.

      --
      How we know is more important than what we know.
    3. Re:More lame patents by Brickwall · · Score: 3, Interesting
      Geez, anyone who read Peter Wright's "Spycatcher" - published 20 years ago - would realize that this patent is merely a specific implementation of the techniques Wright described in the book. In particular, he developed the idea of monitoring radio communications from the Russian embassy in London. All the transmissions were in code, so he and his colleagues had no idea of the content of the messages. However, Wright deduced that when the Russian "Resident" left the embassy, coded traffic between the embassy and his car would increase. By simply matching the comings and goings of various individuals from the embassy with increases and decreases in radio traffic volume, he and his team were able to pinpoint Russian intelligence agents promptly. (The whole book is a great read, by the way, and available at your local public library, I'm sure.)

      In fact, I tried to get Nortel to implement something similar on their Meridian phone systems back in the early 90's. I thought that by tracking internal phone calls through "Call Detail Records" (CDR - which list the calling extension, called extension, date, time, and call duration), we could see patterns of calls between departments, and determine if repetitive patterns existed, such as many calls between sales and billing at specific times of the month, etc. I thought this might help identify operational issues, inefficiencies, etc. Of course, I was blown off.

      Anyone want to give me a job?

      --
      What was once true, is no longer so
    4. Re:More lame patents by MillionthMonkey · · Score: 3, Insightful

      I like this kind of software patent. This isn't like most of these annoying software patents on elementary algorithms that any student of computer science would be expected to discover. This is a patent on an algorithm we would expect only to be discovered by assholes.

      What is unfortunate is the fact that asshole companies like Xerox (and its licensees) intend to engage in this particular form of assholish behavior in the first place. But a patent is basically an instrument for preventing people from doing things. If Xerox were granted this one by the PO, it would only play a positive role in the world. It would put Xerox in the position of being able to prevent other asshole companies from mining your browser history for personal data (at least in the fashion described) except under the terms they specify. Conceivably Xerox could prevent anyone from doing it at all simply by not granting licenses. If the EFF had filed this patent with those intentions, none of you would be complaining.

  2. In order to protect my identity ... by khasim · · Score: 5, Funny

    ...I must download more lesbian pr0n.

    Get real. This is worthy of a patent? Just by the fact that you're reading this post you're most likely male, some college, etc.

  3. Can you patent an illegal process? by Anonymous Coward · · Score: 4, Insightful

    The patent may well have merit but to be used it would have to break the law. Notwithstanding that governments may keep them for national security reasons, if the law in a country prevents a third party using or selling browsing habits for commercial purposes is it possible to take out a patent that presumes illegal behaviour? Such as a method of extracting money from a bank using a shotgun? Aren't they getting a little ahead of themselves in thier race to the bottom of corporatist fascism? Or is this very revealing patent application telling us that they consider buying the necessary laws to use it a mere formality?

    1. Re:Can you patent an illegal process? by Ungrounded+Lightning · · Score: 3, Insightful

      Can you patent an illegal process?

      Why not?

      The law might change to make the process legal before the patent runs out. But you need to patent it right away to establish priority.

      Meanwhile you could sue everybody accused of breaking the law in your particular way.

      The police do your investigating and the prosecutor does the work of putting the information together for you, too. And the jailers keep the infringer in a known place for your process server. How convenient.

      --
      Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  4. Re:So if I'm looking at bestiality pr0n by Anonymous Coward · · Score: 5, Funny

    Sheep farmer, Male, Scotland.

  5. Xerox must be doing worse than I thought by StringBlade · · Score: 4, Insightful

    They used to come up with new and innovative ideas such as, the Xerox copier, a graphical user interface using windows, and a host of other innovate technologies.
    Now they've reduced themselves to patent trolling in order to pander to marketing scum. Just, wow.

    --
    ...and that's the way the cookie crumbles.
  6. This assumes most people passively surf by tekrat · · Score: 3, Insightful

    You know, I'm really sick of the whole "Guess your personal needs based on browsing habits". I get this enough from Amazon, recommending crap to me that I don't want, but that I sell to others.

    I run a website which sells stuff. Now, it may not be stuff I personally want, but obviously other people do. So, I go through Amazon looking for products to sell. Of course, the advantage is that Amazon recommends items to me that I might sell to the other people reading my site, so it works out, but still, Amazon has a screwed up image of what I want as an individual.

    Now imagine all these people who do searches online to find crap to feed their blogs. All the people who scour the internet in search of material for websites, stuff they are going to mention in passing, and then move on.

    All the marketing people are going to get is that 50% of the people who surf the web want to see dismemberments via locomotive accidents on YouTube. That's the "vector".

    The point I'm trying to make is that only half the people on the internet are the passive surfers this technology would work with. The other half are people who create the content online via looking for content online. (and then there's a small percentage who actually create content, but they don't surf as much).

    So, the entire concept to start with is screwed because it assumes that the web is TV.

    --
    If telephones are outlawed, then only outlaws will have telephones.