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Google buys DoubleClick for $3.1 Billion

Posted by Zonk on from the still-waiting-for-my-buyout-offer dept.

marvinalone writes "The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.'"

5 of 351 comments (clear)

  1. Let me be the first one to say... by logixoul · · Score: 5, Insightful

    Google is the new Microsoft. :^)

  2. What ever happened to ... by LorenzoV · · Score: 5, Insightful

    ... "Do no evil?"

    Every doubleclick host that I can identify is permanently blocked here for web bugs and Dartmail. I don't see that changing any time soon, either.

    One could hope that Google will change Doubleclick's behavior before putting their own name on the services.

    1. Re:What ever happened to ... by dreamchaser · · Score: 5, Insightful

      "Do no evil", if it was ever anything other than clever PR, went away the moment they caved to China. It actually probably went away, again if it ever was even a real credo, long before that.

  3. Re:It's f*****d company all over again. by Araxen · · Score: 5, Insightful

    3.1 Billion or let Microsoft automatically become the #2(Maybe #1?) On-line advertising service on the Internet? Which do you think Google is going to choose?

  4. Re:D'OH! by Paradise+Pete · · Score: 5, Insightful
    Now $300-$500 million might be more acceptable.

    Based on your careful due diligence, no doubt. Or is that just some number you pulled out of your ass that "seems more reasonable" to you.
    So what you think happened? Google called them up, got a quote of 3.1 Billion, and said "OK, if that's what you think it's worth."?