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Enforced Ads Coming to Flash Video Players

Posted by ScuttleMonkey on from the advertising-ploy-to-rule-the-world dept.

Dominare writes "The BBC is reporting that Adobe is releasing new player software which will allow websites that use their Flash video player (such as YouTube) to force viewers to watch ads before the video they selected will play. 'But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) — allowing copyright holders to require the viewing of adverts, or restrict copying. "Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.' This seems to have been timed to coincide with Microsoft's release of their own competitor, Silverlight, to Adobe's dominance of online video."

10 of 397 comments (clear)

  1. clever workaround by Anonymous Coward · · Score: 5, Funny

    that still doesn't prevent me from closing my eyes!

    1. Re:clever workaround by Bill,+Shooter+of+Bul · · Score: 3, Funny

      What, Did someone type something? Mye eyes are close dto avoid the sashvertisement. God thinkg I cant touch type. Well, sort of

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      Well.. maybe. Or Maybe not. But Definitely not sort of.
  2. Re:Oh, come on! by networkBoy · · Score: 3, Funny

    Funny, I put a video on youtube, simply so I could link to it from another site, but save myself the bandwidth.
    -nB

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  3. Heh... by Otter · · Score: 2, Funny

    Meanwhile, the right edge of the text of this story is covered by the Flash ad (Sun anniversary pricing) next to it. So perhaps the Slashcode authors have prior art.

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    What I'm listening to now on Pandora...
  4. Re:I'm all for this by Ykant · · Score: 2, Funny

    Did you happen to buy in when Circuit City was hawking Divx ?

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    Spelling, grammar, punctuation? We need something that checks logic.
  5. Re:Oh, come on! by Achromatic1978 · · Score: 5, Funny

    Who really wants to wait through a 3 minute ad for tampons to watch a 2 minute rambing of a camwhore?

    To really rub salt into the wounds, once you've waited through that, you find the rambling of said camwhore is about how much she hates tampons.

  6. Re:Enforced not watching by isaac · · Score: 5, Funny

    How can they even expect us to bother wading through 50% ads to get to content?


    Make ads the content. Problem solved. (MTV was founded on this business model.)

    -Isaac

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    I am not a lawyer, and this is not legal advice. For Entertainment Purposes Only.
  7. There goes Flash down the drain. by unity100 · · Score: 3, Funny

    As a web developer all i can say is this.

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  8. Re:Oh, come on! by beckerist · · Score: 3, Funny

    Now you've got yourself free bandwidth with a free complimentary advertisement!

  9. Re:Oh, come on! by shmlco · · Score: 2, Funny

    "Why does anyone need 30 fucking seconds to advertise something?"

    If it's a pharma advertising a new drug they need at least that long to list the side-effects...

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    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.