Enforced Ads Coming to Flash Video Players

Dominare writes "The BBC is reporting that Adobe is releasing new player software which will allow websites that use their Flash video player (such as YouTube) to force viewers to watch ads before the video they selected will play. 'But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) — allowing copyright holders to require the viewing of adverts, or restrict copying. "Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.' This seems to have been timed to coincide with Microsoft's release of their own competitor, Silverlight, to Adobe's dominance of online video."

Comments

I'm all for this

[Bob Abooey]

Frankly the "cult of free" generation is coming to an end. We've had it easy for quite a while - free software(free like mp3's and Public radio - not like free beer) free movies - free everything. It's can't last forever, at some point in a capitalist society people need to make a profit.

In fact I've ditched the free paradigm and started buying stocks in the companies who actually charge for stuff - when the gravy train leaves the station I don't plan on being left behind.

No Flash, No Java, No Javascript

[Anonymous Coward]

My primary browser has none of that BS and I run under linux. I have almost all ads and cookies blocked. Otherwise the internet is far too obnoxious. youtube-dl works great to download youtube content for mplayer.

F'em.