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Interview With Mark Shuttleworth

suka writes "The founder of the Ubuntu project argues in a recent interview with derStandard.at that the time for mass consumer sales of Linux on the desktop has not yet come. He goes on to talk about the integration of proprietary drivers, the One Laptop per Child project, and 'great applications' from Microsoft."

19 of 161 comments (clear)

  1. "Yes" by Anonymous Coward · · Score: 5, Insightful

    derStandard.at: So are we going to get pre-installed Ubuntu on Dell computers?
    Mark Shuttleworth: Well - time will tell.
    derStandard.at: Are there active talks on that?
    Mark Shuttleworth: I would not comment on any conversations underway.


    What a long winded way Mark has of saying "We're talking with Dell right now."

    1. Re:"Yes" by rolfwind · · Score: 3, Insightful

      Bankrolling them IS making things happen.

  2. Re:Not to be rude, but... by Anonymous Coward · · Score: 5, Insightful

    "That's a mouthful considering it's coming from someone who, if we want to be brutal, did little but repackage someone else's hard work. "

    To quote Yoda:

    "And that is why you fail"

    To think that in 2007 we are still seeing people with that mindset when it comes to open source software is really shameful. It is long past the time for the open source crowd to learn that usually the tech is the easy part of product development. The long and grueling hours is actually making it work and be useful for a wide variety of users. Anyone who has ever actually developed and shipped a real world commercial application knows this very well. Too many open source people have never learned this basic truth of software development.

  3. Re:Not to be rude, but... by unPlugged-2.0 · · Score: 4, Insightful

    Well I think that is a little bit unfair.

    History shows that it is not the product or the core engine itself that causes something to have an effect but the way it is sold, the way it is packaged and the way it is marketed.

    Let's face it, yes Ubuntu may have borrowed a lot but it also has pioneered a lot and I am not speaking strictly technically - though they have done that as well just look at their source control tool developed for Ubuntu.

    What mark has done very well is build up a community and give a sense of purpose and advancement something that was seriously lacking in the Debian base from which it was born.

    Again Mark is a businessman and he realizes that Technology without implementation is nothing. This interview itself does not really speak of much new things but it would be an injustice to say that Mark and the Ubuntu project did not pioneer or do anything of significance.

  4. Re:Not to be rude, but... by drinkypoo · · Score: 5, Insightful

    That's a mouthful considering it's coming from someone who, if we want to be brutal, did little but repackage someone else's hard work.

    I hope you realize that is the story of every distribution. The amount of work put in is practically nothing compared to all the work that goes on upstream, even if you're talking about someone like RedHat that really contributes an awful lot of code (although they also contribute a lot of awful code - I'm talking virt-manager here right now, although it's hard to tell where virt-manager's fuckups end and libvirt's begin.)

    Is Linux truly not ready for the desktop or are they just milking it for everything it's worth?

    Shuttleworth is losing money hand over fist on this whole Ubuntu thing, so I don't think you can really apply that argument to Ubuntu.

    "Hand over fist" might be an exaggeration, but in the interview he reveals that he is still funding Ubuntu.

    The impending release of the all-Free distribution of Ubuntu proves, IMO, that Shuttleworth "gets it". People complained that it wasn't Free, so he's making a Free release. Give 'em what they want.

    He also specifically says that a lot of people have a lot of success installing Ubuntu on relatives' computers. So clearly he doesn't think that it's completely unready for the desktop. I think he sees it more as an impossibility in marketing at the moment, and I agree.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  5. "truly Free" not great for average consumer? by Hemogoblin · · Score: 2, Insightful

    I don't mean to troll but the "truly free distro" as you describe it doesn't sound very wonderful to me. I'm not quite the average consumer, but 90% of the things I use my PC for are non-free by your definition. You won't see any mass-adoption unless the free distro could provide the same or better functionality and be user-friendly. Unfortunately, I don't really see that happening unless current trends change drastically. This is probably why Ubuntu is moving in the opposite direction from "completely free" and is gaining popularity as a result.

    To me, "truly free" sounds nice philosophically but not practically.

    1. Re:"truly Free" not great for average consumer? by drinkypoo · · Score: 5, Insightful

      To me, "truly free" sounds nice philosophically but not practically.

      You haven't said anything that is insightful or surprising to anyone with two neurons to rub together. Ubuntu isn't going to drop the normal Ubuntu distribution. They're simply also making a truly free distribution to satisfy those people who demand such a thing. At some point in the future at which the normal distribution does not outshine the Free-as-in-speech distribution, there will be no need for the nonfree. But until that day - and I suspect it will be a painfully long time coming - it's wonderful (IMO) that they are taking both approaches.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  6. Re:Not to be rude, but... by Cutterman · · Score: 3, Insightful

    "I feel Linux to be perfectly ready. It is the consumers who have lots of catching up to do."

    Yep. Adding a Samba user in the KDE control fails silently - this was known to be broken in 2005 and is still broken - doesn't look like anyone is interested.

    Sure, _I_ can add one in an eyeblink at the command line with smbpasswd or pdbedit, no big deal, but there's still careless crap like this all over the various Linux desktops and it's a showstopper for Joe Average-would-be-Linux-user.

    I use Linux (and contribute) for pretty much everything now except for a few games but lets have a bit less of that "consumers will have to catch up" BS - it's Linux that has to catch up if it wants to gain real credibility on the desktop.

  7. Re:Not to be rude, but... by cHALiTO · · Score: 5, Insightful

    Right. Makes me think of Carl Sagan, who was (is?) often criticized for 'not having done any real discoveries or advances in astronomy', he was only a good 'popularizer' of astronomy and science in general, as this was a trivial or nonimportant thing.
    Making something popular is sometimes very important, as it draws needed attention to a subject. In Sagan's case, maybe he didn't do a nobel-worthy discovery, but how many great scientists are there now, that were inspired by his work? how many of today's great scientific minds wouldn't have turned that way without his incredible talent for communicating his contagious passion for science and discovery?

    I think a similar kind of credit is due to the ubuntu project. Maybe they didn't rewrite the kernel, but they made linux slick and easy to install and accessible to a LOT of people who draw attention (and indirectly resources) to linux. I know in my case, it helped me get a lot of friends interested in linux, who had previously tried it but found it too confusing.

    There are many ways to contribute to a project, besides coding.

    --
    "Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
  8. The time for mass consumer sales has passed. by Animats · · Score: 2, Insightful

    "The time for mass consumer sales of Linux on the desktop has not yet come."

    No. It's past.

    Linux missed the window. 2003-2004 was when Linux on the desktop might have made it. WalMart, Dell, and HP all had supported Linux offerings. Microsoft XP was stale and buggy, while Longhorn/Vista was stalled. Firefox worked great, OpenOffice worked OK, and things looked good for desktop Linux. That was the big opportunity.

    The window closed when playing DRM-protected video content on PCs became important to the average consumer. Linux couldn't keep up in that area, because the proprietary codec vendors didn't all support Linux. As Microsoft and Apple took control of video formats, Linux was squeezed out. Neither iTunes nor Microsoft video codecs are available for Linux.

    I had real hopes for Linux on the desktop, but it's not going to happen now. Focus on the OLPC software; that might make it.

    1. Re:The time for mass consumer sales has passed. by immcintosh · · Score: 4, Insightful

      Perhaps one (arguably) good opportunity for the platform has passed. Speaking as somebody who works with a dual-boot Vista / Gentoo system, I can say from personal experience that if Microsoft keeps taking their operating system in its current direction (very shiny, DOG slow in comparison) Linux might find itself with a good many more such opportunities in the future. To be perfectly honest, I'm finding that with Linux it's actually easier to accomplish most tasks that are more complex than, say, word processing because the operating system stays the hell out of my way, unlike Vista. I, for one, see good things in Linux's future.

  9. Re:Bleah by TheRealMindChild · · Score: 2, Insightful

    All he says about Microsoft is that they make some "great applications". I can only assume he's talking about Office, or Visio or something.

    More like Visual Studio

    --

    "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
  10. Re:Linux is not a PC platform by CheeseTroll · · Score: 3, Insightful

    I suggest we call one of those platforms "Ubuntu". Another one might be called "Fedora", and yet another would be "SUSE".

    Goofy names, I suppose, but I don't have the expertise (or patience!) to create my own platform, so I'll settle for using one of those.

    --
    A post a day keeps productivity at bay.
  11. Typical by petrus4 · · Score: 3, Insightful

    One has to wonder if there's a financial motivation behind this--ie. where does Shuttleworth make his money and would his commercial profits and revenues be at all threatened by widespread deployment of desktop Linux solutions?

    "Person X isn't voicing the opinion of Linux that I want to hear. This obviously means that they're a paid shill in the service of $corporation."

    Please develop some basic maturity. Shuttleworth is funding the most popular consumer-oriented Linux distribution in existence. I.e., he's paying for it himself. Why would he spout FUD about something which he himself is sponsoring? That's self-defeating behaviour.

    That's a mouthful considering it's coming from someone who, if we want to be brutal, did little but repackage someone else's hard work.

    Really? This sounds like yet more sour grapes from someone affiliated with Debian. In case you don't understand the difference between Debian and Ubuntu, allow me to explain it for you. Ubuntu is a project run by and for people who live above ground. As such, they don't foam at the mouth due to the idea of people using binary hardware drivers, and they also don't subscribe to a lot of Debian's other aberrant, regressive "philosophies" and attitudes, either. Shuttleworth has to pay official lip service to them occasionally, because as you say, unfortunately the development effort does consist of a few of the abovementioned troglodytes, and it's true that he does seem to care about not alienating them.

    If Ubuntu, as so many people say, would be nothing whatsoever without Debian, then how come Ubuntu is so much more popular? Here's why. Ubuntu is Debian, without Debian's people, and without the conflict and terminal immaturity that those people generate and suffer from. Ubuntu is Debian with a neurotypical re-interpretation.

    One of the main things I've seen a lot of members of the Linux community becoming increasingly shrill about in the last few years is people "stealing their code," and I think I'm finally beginning to understand why. It's because although the software that you write itself genuinely is technically better than what is being developed elsewhere, as people on the other hand, deep down, you yourselves actually realise just what chronically socially disabled, mind-bogglingly juvenile, generally detestable individuals many of you really are. It therefore quite logically follows that you're understandably terrified that the mainstream population is going to want to take the good that you do produce (your code) for their own use, while leaving the bad (you yourselves) as close to being entirely ignored as possible.

  12. Re:Not to be rude, but... by Have+Brain+Will+Rent · · Score: 2, Insightful
    "I feel Linux to be perfectly ready. It is the consumers who have lots of catching up to do."


    Here is how the free market works. Consumers by the goods that they want not the goods that the manufacturers think they should want. You don't have to like it but you need to recognize it. If Linux proponents do not get this then Linux will fail to capture the desktop. Period. End of story.

    Now some things are inherently complex in nature and require a moderate amount of learning to do successfully and sometimes users need to be shown the possibility of a better way of doing things - where better is defined by the user, not the programmer. That does not in any way change the above. Most consumers buy computers to do something other than become deeply knowledgeable about computers. They will pick the solution that maximizes what they can get done while minimizing the amount of effort required to be devoted to activities other than doing what they actually want to do. That is human nature and it is not unreasonable.

    People value their time. I've never used a Mac in my life but I know lots of people who do. If over the life of a machine they save 10-20 hours of learning curve by getting a Mac then they have made up the difference in price between that Mac and a Windows or Linux machine.

    The attitude expressed by the quote above is why much software fails in the marketplace. It's also a major reason why we now have UI specialists - because too many programmers thought the user should be the one to adapt. Now most programmers no longer get to make those decisions.

    What really puzzles me is why people want to write software for other people to use if they don't want to write the kind of software that those people actually want to use.

    I haven't used Unix for about a decade. This week I had to do something on a Windows machine that I couldn't do with Windows. I decide to try running Ubuntu off a live dvd. Despite the long time since using Unix I was very quickly able to figure out what I needed to do, which included reconfiguring the package management and installing a package not included in the default configuration. Having done a lot of command line based Unix installs and configurations in the distant past I was very impressed with how easy it was for me to get the job done with Ubuntu. But I can tell you that someone without a Unix background would probably have given up. It's definitely getting there but Mr. Shuttleworth is right - it's not ready for the average desktop user.

    --
    The tyrant will always find a pretext for his tyranny - Aesop
  13. Re:How high can you count? by Duggeek · · Score: 2, Insightful

    Got Ubuntu? Then you're halfway to the answer.

    Open your package manager; the one through System, but not the Add/Remove item! (the one with the big list, no icons)

    Make sure to select All packages and scan the list; find every package that lists a Latest Version ending with '-ubuntu XX'.

    Each of those packages has the Ubuntu team's fingerprints on it, and those changes are fed back to the community. (upstream patches; whether upstream uses them or not)

    I'm sure there's some clever shell-command that will do something like this for you, but I would gladly defer that honor to someone that's done it before.

    Even if you're not impressed with the results, consider that Ubuntu has put Linux “into the limelight” like no other distro before it. (with the possible exception of RedHat)

    Power to the penguin!

    --
    This post © Copyrite Duggeek, all rights reversed.
  14. Ch-ch-ch-changes by rinkjustice · · Score: 3, Insightful

    I'm a guy whose been using Linux since Red hat 5.1 and who webmastered a fairly popular Linux website pre-dotcom bubble era to evangelize Linux. I see how the good reputation of Ubuntu is spreading quickly nowadays, moreso than Red Hat has ever achieved. Mark Shuttleworth is making a positive difference in this world by funding Ubuntu, and I see how Linux is really being seriously considered by pedestrian users who thought Microsoft was their only option.

    Naysayers and unbelievers be warned. Shuttleworth is onto something with Ubuntu. To steal a quote from Isaiah in the Old Testament: "Those who mock will mourn"!

  15. Re:Probably it hasn't passed by roemcke · · Score: 2, Insightful

    Name one - just one - client app that is unique to the Linux office desktop - one app that would drive Linux adoption in the home. apt-get
  16. "Not Ready?" Ha! by twitter · · Score: 4, Insightful

    He did not say Ubunto was not ready for the desktop, he said the market was not ready for Ubunto!:

    I certainly would not push the large IT companies to put Linux on consumer PCs, because I understand that in their business, the cost of a user accidentally getting Linux, thinking that they get cheap Windows would be a problem for the companies selling the computers. So I don't think it is really ready yet for mass consumer sales of Linux on desktop.

    This is not a quality or ease of use issue, it's one of familiarity. Here's what he thinks of the "ready" issue:

    So there are lots of places where Ubuntu is relevant for ordinary users. But not everywhere, I absolutely would agree to that. But it's certainly good enough for me and I'm a pretty demanding user.

    In other words, it's ready. There's a big difference between "eating your own dog food" and using something that's good enough for your own demands. It should be obvious where Mark sits.

    There were lots of nice material in this interview and it's too bad the submitter had to focus on the bogus issue above. That Google uses Ubunto for all of their developer desktops is news to me. Other traction, like airline pilots using Ubunto for security reasons is great to hear about. Mark's goals, particularly his desire to promote free software are also news to me because I have not paid attention. This is all good news.

    --

    Friends don't help friends install M$ junk.