Sony Readying for Larger HDD PS3 ?

Bloomberg reports that Sony may be considering a new SKU for the PS3 with a larger hard drive. This follows closely on the heels of the announcement of the Xbox 360 Elite and the 120 gig Xbox HD. No other details are provided, in a story primarily about news of increased profits as PS3 sales continue to rise. " Chief Executive Officer Howard Stringer targets an operating profit margin of 5 percent by March 2008, about double the current margin. Tokyo-based Sony confirmed today that it will only sell a more expensive version of its PlayStation 3 game console in North America, a strategy it adopted for the European market to bolster margins. 'Profit margin will probably exceed 5 percent if Sony doesn't lower the price of PlayStation 3,' Hitoshi Kuriyama, an analyst at Merrill Lynch & Co. wrote in a report dated yesterday. He rates the stock a buy. Shares of Sony gained 28 percent this year, compared with a 0.8 percent advance in the Nikkei 225 Stock Average."

Comments

A more expensive PS3?

[Anonymous Coward]

Are they starting a mortgage division also, so more people can afford them?

Re:Enough with the SKU!

[falsified]

Duh. Didn't you know insisting on sounding like the shift manager at a Cabela's was the new black?

Price..

[Mockylock]

It'll probably cost $300.

They're getting a little lame with the updates and upgrades lately, aren't they?

This just in: Sony is releasing an official PS3 Trademarked CHROME sticker available as an add-on. This attachment retails for $50 and SHOULD be available by mid-fall at select retail outlets.