Bad Security Driving Out the Good

Bruce Schneier has up at Wired a typically thoughtful piece on how, in the security market as in others, the lemons are winning out over the good products. Schneier harks back to "The Market For Lemons," the 1970s work of economist George Akerlof, to explain why the market's invisible hand pushes most of the best products into the abyss: "With so many mediocre security products on the market, and the difficulty of coming up with a strong quality signal, vendors don't have strong incentives to invest in developing good products. And the vendors that do tend to die a quiet and lonely death."

Comments

Re:The best Marketing = Religion

[jeffasselin]

The difference with religion, is that unsatisfied customers can't call them on their lies, since they're dead!

No one ever came back from the dead to tell us "There is NO life after death" for very obvious reasons :-)