Wal-Mart Begins Massive Push For HD DVD
Several readers sent us word of Wal-Mart's ordering 2 million HD DVD players from China. Hans V wrote, "My kids work at Wal-Mart and the manager there has been talking about this. HD-DVD's are selling like mad there so I hear." Another reader sent us a few links in Chinese and summarized them this way: "The first batches of these blue-laser HD DVD players are to land sometime in 2007, with complete fulfillment of the order [from Fuh Yuan] in 2008. The deal could be worth up to $300 million US, which translates to $150 per player. If so, by the time Christmas 2007 rolls around, Wal-Mart could be selling these for less than $200 retail, although some speculate that the initial manufacturer suggested retail pricing might be in the ballpark of $299. Currently the cheapest high-definition player is a Toshiba HD DVD with an MSRP of $399." By comparison Blu-Ray players, manufactured in Japan, are not expected to drop below $1000 until next year. The International Herald Tribune writes about the risk Toshiba is taking by bringing in Chinese manufacturers to trump Sony in the format war.
Will the person who picked HD-DVD in April 2007 for the next gen DVD format pool, please step forward to collect their winnings. I don't think that there is any chance that Sony and friends could over come this.
The force that blew the Big Bang continues to accelerate.
So, you're saying that the company that created Betamax, ATRAC encoding, the S-Link protocol, Minidisc players, Super-AudioCDs, Memory Sticks and Universal Media Discs might actually lose a format war?
Preposterous!
Mike Hoye
In February 2009, the FCC of the United States cuts off analog television broadcast, and Americans will make a run on the big box stores to buy spanking new televisions to watch the NCAA men's basketball tournament on. How many of those 3+ million PS3s will connected to HDTVs by the end of March 2009?
What do you think the odds are that the type of person who isn't willing to spend the money on cable or satellite TV is going to spend $500+ on an HDTV when they could instead spend $50 on a converter box? Don't forget the government subsidy on a converter box, making the cost as low as $10.
Also, how much of an intersection do you really see between the set of people with old TVs that don't spend any money on television service and the set of people who are early adopters for the PS3 ?
If you follow the link trail back to AVS Forum (and from there to the original press release in Chinese) it is clear that the press release, in fact, talks about HD DVD and not Blu-Ray. This has been confirmed by at least one person who knows Chinese who says the phrase translates to "blue laser HD DVD." An explanation for the awkward phrasing is offered in this post which says that there is an HD format in China that uses a red-diode laser, hence the specification of the laser being blue-diode.
What if this signature were clever?