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Dell Offers Virtual Saplings For Earth Day

Posted by kdawson on from the virtual-carbon-credits dept.

theodp writes "The expansion of Dell's Plant a Tree for Me program into Second Life has the Silicon Valley Sleuth wondering if this represents a new low in Earth Day marketing tie-ins. You may wonder, too, after reading Dell's invitation to its Earth Day Party at Dell Island in SL ('get your own tree sapling to plant in Second Life!')."

2 of 68 comments (clear)

  1. Ahh ... by kitzilla · · Score: 4, Funny

    ... I can smell the virtual fresh air already.

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  2. Re:Call it a "new low" if you will... by chromatic · · Score: 4, Funny

    For Dell's environmental initiatives to make any difference in the real world, people need to get involved. That takes publicity and advertising.

    Wow, that really raised my awareness of the value of raising awareness! I'm nominating your post for the 2007 Awareness awards.

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