Google's Data-Storage Fuels Privacy Fears
taoman1 writes "Facing worries about its tracking Web surfers' every move, Google Inc. is now offering a feature to track Web surfers' every move.
Its free Web History service is strictly voluntary — Google users can sign up to have the Internet giant keep detailed records of every website they visit so they can easily find them again later.
Web History's quiet debut this week came as privacy advocates continued to raise alarms about the prospect of Google combining its collection of information on individuals with that of DoubleClick Inc. Google has agreed to acquire the New York-based company, which distributes Web ads and tracks where the majority of people go on the Internet, for $3.1 billion."
For the paranoids I'd recommend the CustomizeGoogle firefox extension - among other things (like removing those pesky ads) it can reduce the ability for Google to track what you are doing.
When you're really worried about tracking from google, why not use scroogle scraper?: http://www.scroogle.org/cgi-bin/scraper.htm Mark
Another reason to get the TrackMeNot Firefox extension, which performs random Google queries constantly in the background. It frustrates attempts at identifying a user through search term frequency analysis.