RIM Offers BlackBerry Service Without the BlackBerry
TheCybernator writes "RIM has announced that they're essentially planning to offer BlackBerry service ... without the BlackBerry. The company plans an app suite that will turn its push e-mail technology into a platform for Windows Mobile 6 devices. Less than a week after a network outage crippled BlackBerry users across North America, Research In Motion announced an application pack for Windows Mobile 6 devices that Canadian software developers said will intensify the competition for push e-mail. The firm has said that the BlackBerry Application suite will appear as an icon on the screen of the Mobile Windows device and load BlackBerry applications such as e-mail, phone, calendar, address book, tasks, memos, browser, and instant messaging. RIM said users will easily be able toggle between the two platforms, one of which would have a BlackBerry-style interface."
Windows Mobile already provides Push email through MS Exchange via DirectPush. Exchange is by far the most common groupware app, so I don't see who they're targeting with this service, at least running on Windows Mobile. Perhaps Lotus Notes people, or other esoteric implementations, but those are dieing off quickly. Who's actually going to be buying this?
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