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AT&T to Target iPhone to Enterprise

narramissic writes "AT&T is reportedly preparing to market the iPhone to business users and is scurrying to ensure that its backend enterprise billing and support systems will accommodate the device when it ships. Analysts are baffled by the move. In addition to running an OS X-based operating system, which enterprises may be reluctant to adopt, the iPhone is also expected to have a number of shortcomings for business users, including not having a removable battery and not having buttons, which would make it difficult to dial while driving says Gartner's Ken Dulaney. Avi Greengart, principal analyst for mobile devices at Current Analysis, also thinks the iPhone won't be a good option for enterprise customers because enterprises won't be able to write applications for the phone."

2 of 315 comments (clear)

  1. BlackBerry / PocketPC / iPhone by aurigus · · Score: 4, Informative

    I recently purchased a pocketpc based phone device. I really toiled with waiting until the iPhone comes out and getting that, but I heard some pretty sadening news - that Apple/AT&T will only allow signed programs to be installed on the phone. Unless they make that a pretty simple process, which I can't imagine they will - this will severely limit access to developers and software other than Apple sanctioned devices.

    This is the main downfall of the iPhone. I have no doubt it will be popular with home users as well as business users who use their devices solely for email/calling. It will be a status symbol. But unless they open their source and allow developers to really get into the nitty gritty, I don't see it becoming the "one device to rule them all".

  2. Re:I dont think businesses will care what it runs by MSG · · Score: 4, Informative

    That link does not indicate that 3rd party apps will run in the iPhone. It only indicates that an application is available which will run at a resolution appropriate for the phone. As stated, if you read it, this may simply be an indication of optimism on the part of the developer. So far, all indications are that the iPhone will not allow 3rd party apps, which is by far the biggest reason that I have no interest in it.